DALLAS — Neiman Marcus rolled out its 2012 Christmas Book Tuesday with an array of exclusive gifts, one of which is a teaser for its holiday designer collaboration with Target.
“For $3,500 you’ll get each of the 53 products sight unseen,” said Ginger Reeder, vice president of corporate communications. “It harks back to years ago when Neiman Marcus offered little girls or little boys [a] mystery trunk and you didn’t know what would come in it.”
Neiman’s is offering five of the packages, which must be ordered before the NM-Target collection is unveiled Oct. 16.
An 86-year tradition, the Christmas Book aims to be accessible, with 40 percent of its items priced under $250, as well as aspirational and “inspirational,” noted John Koryl, president of NM Direct.
Its priciest gift is a $1.09 million pair of his-and-her art watches by Van Cleef & Arpels that depict iconic Paris buildings within diamond bezels. The time chimes and is revealed by complex mechanical movements only after twisting a knob. The package includes trips to Paris and Geneva to tour the jeweler’s boutique and watchmaking workshops.
Print catalogues may be a relic of the pre-digital era, but Neiman’s is maintaining catalogue circulation at roughly the same level as last year, Koryl noted. The Christmas Book ships to over 1 million households and is also available online.
“We’re not backing away from the catalogue any time soon,” Koryl said “It’s a communication method that some of our customers definitely prefer.”
The Christmas Book’s nearly 500 items, from a cognac and white diamond Roberto Coin bracelet to metallic leather flats by Eileen Fisher, reflect NM Direct’s business.
“We’re still selling high-end designer ready-to-wear and accessories, and contemporary is doing quite well, so it’s across the whole spectrum,” he said.
Neiman’s will offer free shipping, gift wrap and returns from Thanksgiving until Christmas, he noted.
An exclusive luxury car is a tradition, and this year’s model is a $354,000 McLaren 12C Spider capable of hitting 0 to 60 miles per hour in 3.2 seconds. Only 12 are available. Last year, all 10 of the $395,000 Ferraris sold out in less than 50 minutes, according to Reeder.
Among the most exclusive items is a $250,000 dinner and Casa Dragones tequila tasting for 10 prepared in your home by famed chefs Daniel Boulud, Thomas Keller, Jerome Bocuse and Richard Rosendale.
Other extravagances include a walk-on role in “Annie: the Musical” for $30,000; a $150,000 Bulleit Woody Trailer for luxury tailgating; a JetLev jetpack for $99,500; a $70,000 video portrait complete with Panasonic monitor of a screeching snowy owl by Robert Wilson; a chandelier and art-appointed deluxe hen house complete with a flock of heritage-breed chickens for $100,000, and a custom Pinel & Pinel video-gaming arcade system complete with Formula 1 racing seats for $90,000.
Neiman’s is offering an app for iPhone and iPad that links to videos about each of the nine fantasy gifts, each of which has a charitable tie.
@fearofgod and @maxfieldla have teamed up on a pop-up installation. The store, located in the gallery space across from Maxfield’s Melrose Ave location, is the site of the brand’s House of God pop-up in which Fear of God founder @jerrylorenzo has created a church-inspired installation. A dozen vintage church pews sit in front of an LED screen playing 90s gospel singers in an effort to re-create an environment akin to a Southern Baptist Church, Lorenzo explained. Read more about the pop-up on WWD.com #wwdfashion (📷: Jennifer Johnson)
Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion
Eighty degree temperatures and outdoor installations at the annual Art Basel Miami Beach called for bright, elevated beachwear. See more street style pictures on WWD.com. #theyarewearing #ABMB (📷: @lifeinreverie)
Following September’s emotional tribute to her brother Gianni, Donatella Versace wanted to bring the spring show’s deep sense of intimacy to her @versace_official pre-fall collection. Donatella found inspiration in Versace Palazzo in Milan and from Gianni’s opulent apartment. Archival patterns and new motifs were splashed on silk shirtdresses and fitted jersey frocks. See the rest of the photos on WWD.com. #wwdfashion
Demna Gvasalia continues to shake up the Paris fashion calendar — and experiment with new runway timetables for his @vetements_official brand. WWD has learned that Vetements plans to stage its next coed show for the fall 2018 season on January 19 during Men’s Fashion Week in the French capital. Details about the timing and venue have not been confirmed — stay tuned on WWD.com to catch the latest. #wwdnews (📷: @giovanni_giannoni_photo)
@zacposen's go-to holiday gift? Cookies! "I'll usually bake cookies and send them as a gift," said the designer, who recently released his cookbook "Cooking With Zac: Recipes from Rustic to Refined." Get the recipe for his Brown Butter-Chocolate Chip Cookies via link in bio 🍪🍪🍪 #wwdeye #cookingwithzac
For @monsemaison’s pre-fall 2018 collection, Fernando Garcia and Laura Kim honed in on the brand’s many signatures — men’s wear, which was tweaked and feminized through deconstruction, proportion play and lots of bare shoulders. See the rest of the photos on WWD.com #wwdfashion (📷: George Chinese)
On Friday night, @yohjiyamamotoofficial received the Design for Asia Lifetime Achievement Award in Hong Kong. The 75-year-old designer has been celebrated for many years and is best known for his dark and avant-garde tailoring. “In my long career, in design, architecture, [I’ve been to] so many parties, this is the very first time that I have such a warm feeling, I really appreciate this,” Yamamoto said. #wwdfashion (📷: @dominiquemaitre)