DALLAS — A mere $3.8 million will buy a lifetime membership at Massimo Ferragamo's private Tuscan resort of 16th- and 17th-century villas. If you're more intrepid, almost $1.8 million will buy a short flight in space.
The holiday selling season is fast approaching, and that means Neiman Marcus is previewing its Christmas Book.
This year's compilation of gifts for those who have just about everything features the complete archives of couturier Jacques Fath for $3.5 million, including 3,488 illustrations in 26 volumes, and three original dresses.
Stanley Marcus launched the Christmas Book in 1959. The extravagant trinkets, trips and doodads turned out to be a shrewd marketing tool and the Dallas-based retailer has expanded the strategy, offering everything from pet camels to hot-air balloons. Neiman's estimated the advertising value at $9 million to $15 million.
The fantasy gifts get the attention, but that's not what drives the volume of the 152-page book, which also is filled with fashion, jewelry and accessories from leading designers and even some relatively inexpensive items, such as $40 tins of gourmet popcorn.
That's not to say the fantasy gifts don't find buyers. Last year, Neiman's sold five photo booths and all 75 Lexus hybrid performance sedans.
Among the gift ideas that are part of the formula are a fantastic piece of jewelry (diamond cuffs costing as much as $128,000), a limited-edition car (50 BMW M6 convertibles, $139,000 each), something for the kids (a backyard water park, starting at $100,000), a strange vehicle (a motorized recumbent bike for two, $40,000), a testosterone-charged vehicle (the GG Quad high-powered four wheeler, $56,465), a work of art (a pencil sculpture of a skyscraper, $40,000) plus an exclusive trip and something sporty. And one charity tie-in.
Ferragamo's Club at Castiglion del Bosco is to open next September for 120 members with a golf course, equestrian center and acres of vineyards.
For those enamored of traveling to the cosmos, there's Virgin Galactic's space flight, which isn't actually available until 2009. That's because the craft is still under construction by Scaled Composites LLC in Mojave, Calif. Virgin Galactic, owned by billionaire Richard Branson, has commissioned five of SpaceShipTwo and already is selling tickets for the two-and-a-half hour jaunts and their 15 to 20 minutes free of gravity. The Neiman's trip is the only charter, however, and is followed by four days cavorting with Branson at his private Caribbean island.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"