By  on January 14, 2010

The Neiman Marcus Group has taken it slow rolling out the Cusp freestanding contemporary chain. Now Cusp shop-in-shops are in the works, and what better place to test the new format than in the mothership.

In early March, three Cusp boutiques will open inside Neiman Marcus stores in NorthPark, Dallas; Atlanta, and San Francisco. It’s a sign Neiman’s remains committed to further developing the Cusp concept and believes it could elevate Neiman’s productivity and bring an extra element of differentiation.

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