Neiman Marcus is seeing black this holiday season — Boss Black.
After a hiatus of several years, the Dallas-based retailer has relaunched Hugo Boss’ Boss Black collection in 17 doors for the holiday season. Nine of the stores feature shops of approximately 200 square feet to showcase the tailored clothing and dress furnishings. The stores that have added the collection are Fort Worth, San Antonio, Austin and Plano, Tex.; Atlanta; St. Louis; Washington; White Plains, N.Y.; Oak Brook, Ill.; Fort Lauderdale, Boca Raton, Coral Gables and Orlando, Fla.; Denver; Troy, Mich.; Canoga Park, Calif., and Bellevue, Wash.
“Strategically, this is very important to us,” said Mark Brashear, chairman and chief executive officer of the Americas for Hugo Boss. He said initial results have been strong with suits and dress furnishings performing the best out of the box. “We’ve also had a tremendous couple of weeks in dress shirts and ties,” he added.
“We are pleased to expand the variety [and] range of tailored clothing available to our clients,” said Russ Patrick, senior vice president and general merchandise manager of men’s for Neiman’s. “The opening of the Boss Black shops is a further example of our commitment to the men’s business and our desire to tailor our assortments to each store’s unique customer needs.”
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