BOSTON — Neiman Marcus will open its fifth Cusp next month in The Mall at Chestnut Hill, an upscale property 10 miles west of Boston.
The Dallas-based retailer has been gradually adding doors to its two-year-old contemporary concept, which competes with Barneys Co-op, Bloomingdale's — both of which have stores at Chestnut Hill — and online boutiques such as Shopbop and Revolve Clothing.
With its smaller footprint and boutique-style merchandising, Cusp is positioned to help Neiman Marcus reach younger shoppers. The average age of a Neiman's store customer is 50.
Cusp.com, which features e-commerce, a blog and designer interviews, launched in March. A sixth Cusp will open in November in Chicago's Water Tower Place. Other Cusps are located at Century City in Los Angeles, Tysons Corner Center in Virginia, the Georgetown section of Washington and Northbrook Center mall in suburban Chicago.
"Chestnut Hill presented a unique opportunity to bring a new contemporary specialty store concept to the Boston market," said Russ Patrick, managing director of Cusp, adding that the retailer was "impressed with the [Chestnut Hill] customer and her lifestyle."
Chestnut Hill is the most affluent village within Newton, Mass., where median home prices surpass $1 million.
Cusp will launch Aug. 28 in a 5,950-square-foot space that had been a productive location for contemporary boutique Jasmine Sola before the chain went bankrupt.
Jasmine Sola founder Luciano Manganella unsuccessfully sought to regain the Chestnut Hill lease for his new concept, 344, which has opened in several former Jasmine spots.
When luxury mall Natick Collection in Natick, Mass., opened last fall, some retail experts speculated that it would take sales from Chestnut Hill, which is only 10 miles away, but those fears have proved to be unfounded.
Cusp will carry women's apparel, cosmetics, shoes, handbags and jewelry.
In keeping with the other four locations, the store will feature eco-bohemian decor — zodiac-inspired rugs, wooden totem stools, concrete floors, light fixtures made out of plastic cartons and chairs woven out of recycled packaging. As part of the store's evolving brand identity, the eco-elements have been boosted for this location, said a Cusp spokeswoman.
During its opening weekend, Cusp will host an event with Inder Bedi, designer of Matt & Nat, a line of vegan handbags.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty