BOSTON — Neiman Marcus will open its fifth Cusp next month in The Mall at Chestnut Hill, an upscale property 10 miles west of Boston.
The Dallas-based retailer has been gradually adding doors to its two-year-old contemporary concept, which competes with Barneys Co-op, Bloomingdale's — both of which have stores at Chestnut Hill — and online boutiques such as Shopbop and Revolve Clothing.
With its smaller footprint and boutique-style merchandising, Cusp is positioned to help Neiman Marcus reach younger shoppers. The average age of a Neiman's store customer is 50.
Cusp.com, which features e-commerce, a blog and designer interviews, launched in March. A sixth Cusp will open in November in Chicago's Water Tower Place. Other Cusps are located at Century City in Los Angeles, Tysons Corner Center in Virginia, the Georgetown section of Washington and Northbrook Center mall in suburban Chicago.
"Chestnut Hill presented a unique opportunity to bring a new contemporary specialty store concept to the Boston market," said Russ Patrick, managing director of Cusp, adding that the retailer was "impressed with the [Chestnut Hill] customer and her lifestyle."
Chestnut Hill is the most affluent village within Newton, Mass., where median home prices surpass $1 million.
Cusp will launch Aug. 28 in a 5,950-square-foot space that had been a productive location for contemporary boutique Jasmine Sola before the chain went bankrupt.
Jasmine Sola founder Luciano Manganella unsuccessfully sought to regain the Chestnut Hill lease for his new concept, 344, which has opened in several former Jasmine spots.
When luxury mall Natick Collection in Natick, Mass., opened last fall, some retail experts speculated that it would take sales from Chestnut Hill, which is only 10 miles away, but those fears have proved to be unfounded.
Cusp will carry women's apparel, cosmetics, shoes, handbags and jewelry.
In keeping with the other four locations, the store will feature eco-bohemian decor — zodiac-inspired rugs, wooden totem stools, concrete floors, light fixtures made out of plastic cartons and chairs woven out of recycled packaging. As part of the store's evolving brand identity, the eco-elements have been boosted for this location, said a Cusp spokeswoman.
During its opening weekend, Cusp will host an event with Inder Bedi, designer of Matt & Nat, a line of vegan handbags.
“What he has done at Vuitton is really exceptional,” said @gameofthrones’ actress Gwendoline Christie on @mrkimjones’ final show for @louisvuitton. “He has rebooted luxury in terms of making it commercial, viable and contemporary. And most importantly artistic. He has never compromised his artistic vision for the sake of commodity.” (📷: @zefashioninsider)
After seeing a demand for men’s wear from its customers, British contemporary women’s wear label @ariesarise has added a men’s wear component and will launch a unisex collection with @mrporterlive. The 20-piece collection includes jackets, denim, logo T-shirts and more with deconstructed ‘90s vibes. Set to launch on January 18, you can shop the pieces on Aries’ website and on mrporter.com. #wwdfashion
“And so spending so much time with a character who thinks like that, inevitability you try and analyze yourself and go back and think about your own demons and dark chapters that you had in your life,” says @thedanielbruhl of his role in TNT’s “The Alienist.” The show, set in the Gilded Age of New York, also stars Dakota Fanning and Luke Evans. Head to WWD.com to read about how 39-year-old Brühl prepared for the role and why he thinks the show is so relevant to today #wwdeye ( 📷: @Eriktanner)
Now that Celine Dion’s collection has topped $10 million in sales, the pop superstar, fashion icon and newly-minted industry player is eyeing growth in Asia. Read the full report by @tiffanyap, link in bio. #wwdnews #celinedion
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
Among the familiar faces at @off____white’s show was a surprise figure: Japanese artist @takashipom, pictured here on Wednesday morning. Other show-goers included @jerrylorenzo, who spoke about his upcoming project: a @nike collaboration for back to school, with designs inspired by his childhood on the West Coast. Sitting in the front row were Future, Don Crawley, @miguel and more. See the rest of the photos on WWD.com #wwdeye (📷: Stephane Feugere)
According to @laurentsai, former “Terrace House: Aloha State” cast member, she didn’t know she was auditioning for the Japanese version of “Real World.” “I was telling a couple of my friends and someone’s like, ‘That sounds a lot like Terrace House.’ I was like, ’No it can’t be.’” Turns out, it was. But Tsai isn’t just a reality star — she’s an illustrator who has worked with Starbucks Japan and most recently, she’s dipping her toes into the fashion world. Head to WWD.com to read about her time on the show, modeling and her art. #wwdeye (📷: @danieldorsa)
More changes are coming to New York Fashion Week: Beginning with the spring 2019 collection, @alexanderwangny will move his New York show to June from September, adopting a biannual schedule with collections shown in June and December. Additionally, the @cfda is planning for an official summer/winter fashion season taking place as soon as June and December 2018. Read more about the upcoming changes on WWD.com. #wwdnews #wwdfashion (📷: @slovekinpics)