BOSTON — Neiman Marcus will open its fifth Cusp next month in The Mall at Chestnut Hill, an upscale property 10 miles west of Boston.
The Dallas-based retailer has been gradually adding doors to its two-year-old contemporary concept, which competes with Barneys Co-op, Bloomingdale's — both of which have stores at Chestnut Hill — and online boutiques such as Shopbop and Revolve Clothing.
With its smaller footprint and boutique-style merchandising, Cusp is positioned to help Neiman Marcus reach younger shoppers. The average age of a Neiman's store customer is 50.
Cusp.com, which features e-commerce, a blog and designer interviews, launched in March. A sixth Cusp will open in November in Chicago's Water Tower Place. Other Cusps are located at Century City in Los Angeles, Tysons Corner Center in Virginia, the Georgetown section of Washington and Northbrook Center mall in suburban Chicago.
"Chestnut Hill presented a unique opportunity to bring a new contemporary specialty store concept to the Boston market," said Russ Patrick, managing director of Cusp, adding that the retailer was "impressed with the [Chestnut Hill] customer and her lifestyle."
Chestnut Hill is the most affluent village within Newton, Mass., where median home prices surpass $1 million.
Cusp will launch Aug. 28 in a 5,950-square-foot space that had been a productive location for contemporary boutique Jasmine Sola before the chain went bankrupt.
Jasmine Sola founder Luciano Manganella unsuccessfully sought to regain the Chestnut Hill lease for his new concept, 344, which has opened in several former Jasmine spots.
When luxury mall Natick Collection in Natick, Mass., opened last fall, some retail experts speculated that it would take sales from Chestnut Hill, which is only 10 miles away, but those fears have proved to be unfounded.
Cusp will carry women's apparel, cosmetics, shoes, handbags and jewelry.
In keeping with the other four locations, the store will feature eco-bohemian decor — zodiac-inspired rugs, wooden totem stools, concrete floors, light fixtures made out of plastic cartons and chairs woven out of recycled packaging. As part of the store's evolving brand identity, the eco-elements have been boosted for this location, said a Cusp spokeswoman.
During its opening weekend, Cusp will host an event with Inder Bedi, designer of Matt & Nat, a line of vegan handbags.
Breaking News: @louisvuitton's men's artistic director @mrkimjones is leaving the French fashion house after nearly 7 years. Jones joined Louis Vuitton in 2011, following a three year tenure as creative director of British luxury goods brand Alfred Dunhill. Jones is to exit Louis Vuitton after showing his fall 2018 collection for the brand in Paris on Thursday. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews