“A little bit of art and science” is how Aaron Shockey, vice president of digital marketing and advertising at the Neiman Marcus Group, described his job.
Shockey said the company’s goal is to create an “omnichannel experience. We’re one Neiman Marcus. We’re adapting brand heritage with an excellent customer experience. It must be the same online. We call it the O2O [Offline to Online] brand experience.”
WWD asked a handful of creative directors to evaluate the September covers of leading women's fashion magazines. How do they think the covers this year compare with years gone by, and what do they say about the current status of the publication? Link in bio. (GIF by @hypebreast)
"Stephen King is such a master, but I don't like being scared - there's enough that's really scary. How about the morning's news?" says Holland Taylor in an interview with WWD. See what else the actress said about starring in the TV adaptation of King's thriller "Mr. Mercedes" on WWD.com. #wwdeye (📷: @jgreenery)