By  on September 26, 2012

“A little bit of art and science” is how Aaron Shockey, vice president of digital marketing and advertising at the Neiman Marcus Group, described his job.

Shockey said the company’s goal is to create an “omnichannel experience. We’re one Neiman Marcus. We’re adapting brand heritage with an excellent customer experience. It must be the same online. We call it the O2O [Offline to Online] brand experience.”

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