“A little bit of art and science” is how Aaron Shockey, vice president of digital marketing and advertising at the Neiman Marcus Group, described his job.
Shockey said the company’s goal is to create an “omnichannel experience. We’re one Neiman Marcus. We’re adapting brand heritage with an excellent customer experience. It must be the same online. We call it the O2O [Offline to Online] brand experience.”
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"