NEW YORK — The iconic ’80s hip-hop brand Troop has a new lease on life, thanks to a recent licensing deal with rap superstar Nelly. Along with business partners Ian Kelly and Yomi Martin, the 32-year-old, St. Louis–born musician has licensed the trademark for Troop from Innovative Custom Brands, and will relaunch the label later this year.
The initial collection will feature just a handful of styles, with a focus on familiar Troop items, such as jackets, T-shirts and sneakers. The brand’s executives are targeting specialty streetwear chains like Dr. Jay’s and Man Alive, and will likely price the jackets at around $100 and up.
“I see things on the hanger and I’m, like, ‘I never knew that color worked on me.’ It’s things you necessarily wouldn’t choose to wear, but once you put them on, you see why Janie is who Janie is." — Lily Collins on working with former "Mad Men" costume designer, Janie Bryant on creating looks for her role as Celia Brady's in Amazon series, "The Last Tycoon." 📸@jilliansollazzo #wwdeye
EXCLUSIVE: Sarah Rutson has been tapped to Build New American Fashion Group. The parent of Joie, Equipment and Current/Elliott hired the merchant to rev up its brands and expand its portfolio into designer, beauty and lifestyle categories. Read more on WWD.com, link in bio. #wwdfashion
Michael Kors' $1.3B Jimmy Choo deal has the company squaring off with Coach Inc. as both seek to build American powerhouses. Coach bought Stuart Weitzman in 2015 and Kate Spade just two weeks ago, but Michael Kors' acquisition may be putting pressure on its rival in the new push for scale. #wwdnews (📷: George Chinsee)
Meet actress Lucy Boynton, who plays opposite Naomi Watts in the recently released Netflix series "Gypsy." Boynton stopped by WWD to talk about her upcoming projects and her nomadic lifestyle. Get all the details on WWD.com. #wwdeye (📷: @dandoperalski)