NEW YORK — By 9 a.m. here, Net-a-porter has already racked up millions of dollars in sales from the far reaches of the globe. But the day has only just begun on the pure-play retailer’s biggest market of all, the U.S., where Monday the company opened its first headquarters outside the U.K.
Although exact turnover is confidential, both headquarters and distribution centers have screens mounted all over their respective spaces with a live ticker of what’s selling at every second worldwide, with a running tally of up-to-the-minute sales for each of the brands under the Net-a-porter umbrella, which include Mr Porter and The Outnet.
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