By  on June 19, 2013

Chatter does matter. Lisa Joy Rosner, chief marketing officer at social intelligence company NetBase, asserts that what women are saying on social media can make a huge difference in a retailer’s bottom line.

Rosner presented highlights from a survey of 1,005 women ages 18 to 65 who have at least one social network profile. The study, which will be published throughout the summer, unearthed two types of women who should matter most to retailers: The Fashionista and The Social Shopper.

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