ARDEN'S TRIPLE THREAT: Elizabeth Arden's top secret project for QVC might be on hold, but the company is not abandoning direct-response television. According to industry sources, Arden is proceeding with three infomercials, one each for Alpha Ceramides, Spa Collection and the Elizabeth Taylor fragrances.

"The infomercials would be used to promote the lines at retail and offer direct distribution to consumers," the source said. "They're still moving forward, but it's one by one."

Arden executives could not be reached for comment.

AGENT PROVOCATEUR: Ray Manzella is the prototypical Hollywood talent manager and packager.

At a recent lunch at the Russian Tea Room, he was flanked by a beautiful blonde and a cellular phone.

The blonde was Pamela Anderson, who stars in the hit television series "Bay Watch." Always looking for ways to maximize his clients' earning potential, Manzella said he's working on a deal for Anderson to sell beach accessories and sun tanning products on MTV in Europe.

Manzella is also working with Tony Curtis, who is reproducing his artwork and creating one-of-a-kind and limited editions of his work. The art will be sold on one of the home shopping networks.

Also in the pipeline is a collection of cosmetics for an unnamed country-and-western star, to be sold through an infomercial or home shopping network.

Manzella said there is also a cosmetics line in the works for Tracy Bregman-Recht, a star of "The Young and the Restless." Asked what makes her line different from scores of others on the market, Manzella said, "She has beautiful skin and is the right age."

GLAMOURPUSS: As Ginger, the movie star on "Gilligan's Island," Tina Louise kept up appearances while shipwrecked by wearing long, slinky gowns and spike heels.

The apparel designs she developed exclusively for Q2 are not quite as glamorous, but are nonetheless sophisticated.

Tina Louise Essentials, a collection of dresses and separates in ribbed Lycra spandex, is described as modern city dressing that can go from day to evening.

"She has a very sophisticated taste level," said a Q2 spokeswoman. "We liked the line and the pieces we've seen have been terrific."Tina Louise Essentials will be launched at the end of July, and the actress will appear in one of the segments.

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