BERGDORF BULLETIN: The interactive television home shopping trial that Bergdorf Goodman and NYNEX have been working on is still in the development stage, according to the specialty store.
Although NYNEX announced in January that the test would begin in late February, Greg Furman, senior vice president of marketing and sales promotion for Bergdorf Goodman, said Monday, "We're still proceeding and we're still working on it, but we have not established a launch date." NYNEX executives were not available for comment.
Peter Price, president of Liberty Cable, which will deliver the service to a small group of customers in Manhattan, said developing an interactive TV home shopping format is more difficult that it may seem.
"It's a work in progress," Price said. "As you can see from Time Warner's Orlando project [an interactive test that was recently delayed], these things are moving targets."
MOTHER LOVE: "Can We Shop?" the syndicated entertainment and shopping program hosted by Joan Rivers, is dedicating the week of April 11 to mothers, with a shopfest called "Celebrating Women."
There will be themed programs featuring designers such as Arnold Scaasi, Josie Natori, Oleg Cassini and Judith Jack.
Perlier bath products will be for sale. The Solitaire and Je Reviens fragrances will make their television debuts. BeneFit, a San Francisco cosmetics company, which scored big on its first "Can We Shop?" appearance, racking up sales of $59,000, will introduce a new item. In addition, sources said Lancaster is negotiating to appear on future shows.
MORE DEFINING MOMENTS: To help all the neophytes in the burgeoning interactive business, a roundup of some of the latest jargon and what it means.
Telephony: Not a party game like "Operator," but a new term for the convergence of telephone-cable-computer hybrid technology.
Branching: Not a gardening term. This is when the viewer changes the outcome of a movie plot by editing scenes on-screen. Imagine rewriting "Gone With the Wind." Pots: Not cookware, but an acronym for "plain old telephone service" -- the kind that may look antiquated with the emergence of video phones and wrist phones.Media server: Not a waiter with a journalism degree, but a multimedia information server that will channel video, audio and textual data into the home.
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24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
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