GAUDOIN GOES TO Q2: Tina Gaudoin, a former health and beauty editor at Harper's Bazaar and senior writer at Vogue, was named health and beauty editor of Q2.

Gaudoin, who will do on-air reports covering health and beauty trends and products, reports to Jeffrey Gaspin, Q2's senior vice president of programming.

"I'll be basically doing editorial in the same way I did editorial at Harper's Bazaar and other places," Gaudoin said. "I will be giving the history of products and the background on why they're so good. The products will be offered for sale later in the show by personal shoppers."

Gaudoin said she has already developed stories on spinning -- a stationary bike exercise routine -- and on boxing. She said she will be backstage at the New York collections checking out makeup and hairstyle trends.

Q2 is scheduled to be launched next month."The whole point of Q2 is providing viewers with information about the products, not just the products," said Gaudoin. Gaudoin is the first of seven on-air category editors that Q2 plans to hire.

CREDIT LINE: This month, 900,000 members of Home Shopping Club will receive preapproved applications for the network's new credit card. The company announced plans to offer its Club Card last month.

Club Card, which can be used to make purchases from HSC's television shows, outlet stores and catalogs, is financed by GE Capital Corp. and has no annual fee.

LAST WEEK'S WINNERS: During two appearances on March 27 and 28 on QVC, Diane Von Furstenberg sold 13,538 embroidered silk big shirts at $59.98. The shirts were promoted as QVC's "Today's Special Value." In addition, Von Furstenberg sold 1,720 silk tunics, at $64.50; 1,447 silk slim skirts, at $54.50, and 1,334 silk big print shirts, at $77.

Pink Floyd is a far cry from the curios and cubic zirconia which account for a good share of QVC's merchandise. But the home shopping network sold the group's CDs, T-shirts, caps and videos during two hour-long broadcasts last week in an apparent preemptive move against MTV, which begins selling on its channels later this month.According to QVC, a "Shine On" compact disc set at $138.98 and a "Dark Side of the Moon" T-shirt at $21 were sellouts.

On Home Shopping Club on March 31 and April 1, Jackie Collins, the author of steamy novels set against a Hollywood backdrop, sold 10,000 bottles of her new fragrance Chances, named after one of her novels. The price was $19.95.

LIKE A ROLLING STONE ANTHOLOGY: One of the most successful music anthologies in recent history, "The Rolling Stone Collection: 25 Years of Essential Rock," produced as a joint venture by Time Life and Wenner Media, has racked up close to $15 million in sales in the past year and is still going strong.

Alan Hunter, an MTV video jockey, hosts the infomercial, which features interviews with Rolling Stone editors. The anthology sells for $99.96 for seven CDs and $87.96 for seven cassettes.

CATALOGING CATALOG 1: "We feel like astronauts on the launch pad," said Rod Parker, manager of Catalog 1, the joint home shopping venture of Time Warner and Spiegel.

Catalog 1 was launched last week in three pilot markets: Rochester, N.Y., Columbus, Ohio, and Nashua, N.H. A fourth market, suburban Milwaukee, will begin airing Catalog 1 on April 20.

The first week of programming was devoted to merchandise from Spiegel, Eddie Bauer and Horchow's.

Bestsellers included a three-piece glen plaid suit from Spiegel's private label Design Studio line, at $177; silk/corduroy separates, also from Design Studio, at $48 to $88, and swimwear from Gottex, Baha Blue, Sessa, La Blanca.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus