GAUDOIN GOES TO Q2: Tina Gaudoin, a former health and beauty editor at Harper's Bazaar and senior writer at Vogue, was named health and beauty editor of Q2.
Gaudoin, who will do on-air reports covering health and beauty trends and products, reports to Jeffrey Gaspin, Q2's senior vice president of programming.
"I'll be basically doing editorial in the same way I did editorial at Harper's Bazaar and other places," Gaudoin said. "I will be giving the history of products and the background on why they're so good. The products will be offered for sale later in the show by personal shoppers."
Gaudoin said she has already developed stories on spinning -- a stationary bike exercise routine -- and on boxing. She said she will be backstage at the New York collections checking out makeup and hairstyle trends.
Q2 is scheduled to be launched next month."The whole point of Q2 is providing viewers with information about the products, not just the products," said Gaudoin. Gaudoin is the first of seven on-air category editors that Q2 plans to hire.
CREDIT LINE: This month, 900,000 members of Home Shopping Club will receive preapproved applications for the network's new credit card. The company announced plans to offer its Club Card last month.
Club Card, which can be used to make purchases from HSC's television shows, outlet stores and catalogs, is financed by GE Capital Corp. and has no annual fee.
LAST WEEK'S WINNERS: During two appearances on March 27 and 28 on QVC, Diane Von Furstenberg sold 13,538 embroidered silk big shirts at $59.98. The shirts were promoted as QVC's "Today's Special Value." In addition, Von Furstenberg sold 1,720 silk tunics, at $64.50; 1,447 silk slim skirts, at $54.50, and 1,334 silk big print shirts, at $77.
Pink Floyd is a far cry from the curios and cubic zirconia which account for a good share of QVC's merchandise. But the home shopping network sold the group's CDs, T-shirts, caps and videos during two hour-long broadcasts last week in an apparent preemptive move against MTV, which begins selling on its channels later this month.According to QVC, a "Shine On" compact disc set at $138.98 and a "Dark Side of the Moon" T-shirt at $21 were sellouts.
On Home Shopping Club on March 31 and April 1, Jackie Collins, the author of steamy novels set against a Hollywood backdrop, sold 10,000 bottles of her new fragrance Chances, named after one of her novels. The price was $19.95.
LIKE A ROLLING STONE ANTHOLOGY: One of the most successful music anthologies in recent history, "The Rolling Stone Collection: 25 Years of Essential Rock," produced as a joint venture by Time Life and Wenner Media, has racked up close to $15 million in sales in the past year and is still going strong.
Alan Hunter, an MTV video jockey, hosts the infomercial, which features interviews with Rolling Stone editors. The anthology sells for $99.96 for seven CDs and $87.96 for seven cassettes.
CATALOGING CATALOG 1: "We feel like astronauts on the launch pad," said Rod Parker, manager of Catalog 1, the joint home shopping venture of Time Warner and Spiegel.
Catalog 1 was launched last week in three pilot markets: Rochester, N.Y., Columbus, Ohio, and Nashua, N.H. A fourth market, suburban Milwaukee, will begin airing Catalog 1 on April 20.
The first week of programming was devoted to merchandise from Spiegel, Eddie Bauer and Horchow's.
Bestsellers included a three-piece glen plaid suit from Spiegel's private label Design Studio line, at $177; silk/corduroy separates, also from Design Studio, at $48 to $88, and swimwear from Gottex, Baha Blue, Sessa, La Blanca.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews