MALL INTERRUPTION: Home Shopping Network has delayed the launch of its new shopping service, Television Shopping Mall, from this summer to early 1995.

The "mall" was to have room for 35 individual retailers, manufacturers and catalogers who would buy air time and support services from HSN.

But there are signs that luring mall dwellers has been difficult. In April, only a few months before the new service was to begin, HSN released the name of only one participant -- Hanover Direct, a cataloger that will sell products from its Domestications, Tweeds, Gumps and Essence catalogs.

"Many of the retailers interested in participating in TSM have said they need more time to develop an appropriate on-air look," said Gerald Hogan, president and chief executive of HSN. "Pushing back TSM's premiere is a prudent move in view of the severely limited channel capacity faced by all programmers. With expected advances in technology on the horizon, greater capacity will eventually become available."

LANE'S LOOKOUT: Bill Lane was named director of new product and merchandise development for QVC, a new post. Lane reports to Jim Held, executive vice president of merchandising, sales and product planning for QVC.

Prior to joining QVC, Lane was vice president of merchandising for Joan River's "Can We Shop?" which was canceled on June 15. Before that, he was a merchandise manager for Bloomingdale's.

Lane said his position will involve resourcing and creating new products. "There's an enormous amount of exciting merchandise, ideas and concepts out there," he said. "We want people to recognize that QVC is the place to come to. We will work directly with different resources to create products for QVC."

Lane will be on the lookout for innovative housewares, apparel and cosmetics, as well as products in other categories. The products could be sold on QVC, On-Q, a new service directed toward younger customers, or Q-Direct, a division that will produce infomercials and other programming.

THE PRODUCERS: Q2, the weekend lifestyle channel scheduled to be launched in the fall, has named Jennifer Raemsch producer for the style category.Raemsch was the fashion and style producer/editor at "Good Morning America," where she covered the men's, women's and children's markets and profiled American and European designers.

Also at Q2, Shelly Tatro was named producer for the health and beauty category. She was a producer for VH-1.

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