Q2's PROGRESS: In March 1993, Mark Bozek was hired away from Fox Style News to overhaul QVC's visual appeal. First as director of TV production services, then as vice president of QVC Broadcasting, Bozek worked on upgrading everything from graphics to product displays. Now, he is leaving QVC for Q2, the new weekend lifestyle channel, where he will be senior vice president of programming and broadcast operations. His replacement at QVC has not been named yet.

Q2 is continuing to fill its category editor and personal shopper positions. Harriet Mays, a contributing fashion stylist for the New York Times Magazine, was named style editor, while Edward Cortese, fashion marketing manager for GQ magazine, was named style personal shopper.

Q2 is also gearing up for a complete schedule in August. It will begin weekly programs on June 11. Some of the programming it plans to test this summer includes: "Chic Simple," basic apparel for men, women and children; "H2O," about Californians' pursuit of leisure; "Sweat," for people who are dedicated to fitness, and "Trunk Show," an inside view of a designer's philosophy, featuring Cynthia Rowley, John Bartlett, Karl Lagerfeld and Susie Tompkins.

STORE-TV SYNERGY: Retailers who object to vendors' use of infomercials on the grounds that they erode store sales might take note of the following.

When Adrien Arpel appeared on Home Shopping Club in April, she saw a noticeable rise in department store sales.

Origins, which has begun testing its infomercial, said consumers that saw them are coming into its stores.

Earth Preserv, a natural line of hair, skin and bath products made in Texas and sold at J.C. Penney, recently tested an infomercial. Tyee Productions, which produced the infomercial, said it's the first time Penney's has ever been featured in a manufacturer's infomercial. The retailer is mentioned four times.

"During the test it built a really good business at J.C. Penney," said Keith Waldon, chief executive of Earth Preserv. "The store has about eight bath product lines in their stores. We were in the top three in sales. We attribute that to the infomercial awareness."Earth Preserv is donating 5 percent of sales to the Earth Preserv Society, a nonprofit foundation it created to fund clean-up projects and environmental education.

SHOPPING THE WEB: The Internet, a network of computer networks used by 10 million to 30 million people, has long eschewed commercialism. But things change.

Shopping 2000, a compendium of products from different catalogers such as Lands' End, Spiegel and Norm Thompson's Early Winters, is now available on World Wide Web, a smaller network within Internet that is used by 2 million to 3 million people.

Shopping 2000 was initially developed by Contentware as a CD-ROM. The CD-ROM will be distributed in August with PC software. But Ken Koppel, the company's founder, saw opportunity on the vast Internet.

"You can update the content more frequently than a CD-ROM," he said. "Anyone, anywhere in the world who has a computer could access Shopping 2000." Koppel said he is also in discussions with Prodigy and Compuserve.

WORLD NEWS: David Stephen, former head of strategic planning for Sega Europe, the computer game company, was named chief executive officer of Real World Ventures, the umbrella company that manages the various businesses of rock star Peter Gabriel.

Real World -- in a joint venture with Parachute design group -- is developing, largely through undeveloped countries, products for TV home shopping.

The home shopping venture is a major priority for Stephen, who will be based at Real World's headquarters in Box, England, said Harry Parnass, Parachute's founder.

MEDIA MOTHERLODE: The Hearst Corp. opened its New Media Center last week, a state-of-the-art showplace and workplace, where a variety of interactive projects are in various stages of development.

The interactive networks studio is where interactive TV prototypes are being developed, including platforms for UBI, the interactive television system in Quebec. Hearst is one of five partners in the venture.

UBI's services will include banking, movies-on-demand and home shopping. Participating vendors include Avon Direct, Sears Canada and Ikea.

To Read the Full Article

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus