Networking: Q2’s Progress … Store-TV Synergy … Shopping the Web …
Q2's PROGRESS: In March 1993, Mark Bozek was hired away from Fox Style News to overhaul QVC's visual appeal. First as director of TV production services, then as vice president of QVC Broadcasting, Bozek worked on upgrading...
Q2's PROGRESS: In March 1993, Mark Bozek was hired away from Fox Style News to overhaul QVC's visual appeal. First as director of TV production services, then as vice president of QVC Broadcasting, Bozek worked on upgrading everything from graphics to product displays. Now, he is leaving QVC for Q2, the new weekend lifestyle channel, where he will be senior vice president of programming and broadcast operations. His replacement at QVC has not been named yet.
Q2 is continuing to fill its category editor and personal shopper positions. Harriet Mays, a contributing fashion stylist for the New York Times Magazine, was named style editor, while Edward Cortese, fashion marketing manager for GQ magazine, was named style personal shopper.
Q2 is also gearing up for a complete schedule in August. It will begin weekly programs on June 11. Some of the programming it plans to test this summer includes: "Chic Simple," basic apparel for men, women and children; "H2O," about Californians' pursuit of leisure; "Sweat," for people who are dedicated to fitness, and "Trunk Show," an inside view of a designer's philosophy, featuring Cynthia Rowley, John Bartlett, Karl Lagerfeld and Susie Tompkins.
STORE-TV SYNERGY: Retailers who object to vendors' use of infomercials on the grounds that they erode store sales might take note of the following.
When Adrien Arpel appeared on Home Shopping Club in April, she saw a noticeable rise in department store sales.
Origins, which has begun testing its infomercial, said consumers that saw them are coming into its stores.
Earth Preserv, a natural line of hair, skin and bath products made in Texas and sold at J.C. Penney, recently tested an infomercial. Tyee Productions, which produced the infomercial, said it's the first time Penney's has ever been featured in a manufacturer's infomercial. The retailer is mentioned four times.
"During the test it built a really good business at J.C. Penney," said Keith Waldon, chief executive of Earth Preserv. "The store has about eight bath product lines in their stores. We were in the top three in sales. We attribute that to the infomercial awareness."Earth Preserv is donating 5 percent of sales to the Earth Preserv Society, a nonprofit foundation it created to fund clean-up projects and environmental education.
SHOPPING THE WEB: The Internet, a network of computer networks used by 10 million to 30 million people, has long eschewed commercialism. But things change.
Shopping 2000, a compendium of products from different catalogers such as Lands' End, Spiegel and Norm Thompson's Early Winters, is now available on World Wide Web, a smaller network within Internet that is used by 2 million to 3 million people.
Shopping 2000 was initially developed by Contentware as a CD-ROM. The CD-ROM will be distributed in August with PC software. But Ken Koppel, the company's founder, saw opportunity on the vast Internet.
"You can update the content more frequently than a CD-ROM," he said. "Anyone, anywhere in the world who has a computer could access Shopping 2000." Koppel said he is also in discussions with Prodigy and Compuserve.
WORLD NEWS: David Stephen, former head of strategic planning for Sega Europe, the computer game company, was named chief executive officer of Real World Ventures, the umbrella company that manages the various businesses of rock star Peter Gabriel.
Real World -- in a joint venture with Parachute design group -- is developing, largely through undeveloped countries, products for TV home shopping.
The home shopping venture is a major priority for Stephen, who will be based at Real World's headquarters in Box, England, said Harry Parnass, Parachute's founder.
MEDIA MOTHERLODE: The Hearst Corp. opened its New Media Center last week, a state-of-the-art showplace and workplace, where a variety of interactive projects are in various stages of development.
The interactive networks studio is where interactive TV prototypes are being developed, including platforms for UBI, the interactive television system in Quebec. Hearst is one of five partners in the venture.
UBI's services will include banking, movies-on-demand and home shopping. Participating vendors include Avon Direct, Sears Canada and Ikea.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews