U.S. WEST'S RETAIL OUTPOST: U.S. West has established a new company, Interactive Video Enterprises, that will plunge it into electronic retailing.
"We're not just a phone company," said Andrew Orgel, one of IVE's two chief operating officers. "U.S. West is a $10 billion company that has brought buyers and sellers together through the White and Yellow Pages."
IVE's other chief operating officer is Kenneth Randolph, a founder of Interactive Network.
"We've made some significant commitments to the distribution channels of the information superhighway both within our service areas with broadband networks, and outside our territory with Time Warner," Orgel added. "We're clearly a heavy hitter as far as distribution."
IVE is developing applications for the interactive services U.S. West will offer.
The company says it has had meetings with 90 retailers, manufacturers, local merchants and service agencies, but Orgel declined to reveal names because agreements are still pending.
The new company, which will be headquartered in San Francisco, plans to announce retail and service participants in about 90 days, Orgel said.
ANOTHER PASS AT EN PASSANT: Although results of En Passant, a CD-ROM experiment featuring merchandise from 21 catalogs, were lackluster according to two participants, its organizers are planning a second test.
En Passant, a joint venture of Apple Computer, EDS and Redgate Communications Corp., involved sending a compact disc to 30,000 owners of Macintosh CD-ROM disc drives.
Tiffany & Co. and Neiman Marcus, which sold their goods on En Passant said the test generated paltry revenues.
"From the objective of learning how to use CD-Rom we were pleased with the results," said Diana Lyne, senior vice president of marketing at Tiffany & Co. "From a sales perspective we were not overwhelmed."
Tiffany's bestseller was a set of $98 silver cross-stitch earrings. the highest-priced item sold was a $498 pearl and diamond brooch.
"The result from our perspective are inconsequential. It was more to make sure the system works," said Bernie Feiwus, president and chief executive officer of NM Direct, the mail order division of Neiman Marcus Group. NM Direct sold selections from its Horchow Collection and Pastilles catalogs on the disk.Gifts and hard goods sold slightly better than fashion, Feiwus said. He is undecided about participating again.
According to an Apple spokeswoman, customers liked En Passant's ability to mix and match clothing on screen, and the search feature that allowed a shopper to specify the goods she wanted to see.
THE MERCHANT OF CALGARY: The Merchant, a CD-ROM featuring 25 catalogers, will be distributed this month to 100,000 households by mail, and offered through ads in computer magazines.
Home Shopping Network is using the computer disc catalog to enter the world of interactivity. Its Stuart McGuire Men's Footwear and Accessory catalog, a subsidiary of the HSN Mail Order division, is part of The Merchant's offerings.
The Merchant, which runs on Apple's Macintosh computer, was produced by Magellan Systems, a Canadian company in Calgary.
HARE LEAVES AVON FOR QVC: Morgan Hare has left her post as general manager of skin care at Avon to join QVC as head of the network's beauty division.
She reports to Darlene Daggett, senior vice president of QVC Fashion Merchandising.
At Avon, Hare was shepherding the company's long-awaited infomercial, which centers around the Anew brand of alpha-hyfroxy acid-based treatment.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)