Networking: Value Vision Pounces … Fad or Fashion … TV Origins …
VALUE VISION POUNCES: Value Vision International, a Minneapolis-based home shopping network, is doggedly pursuing its hostile tender offer for National Media, an infomercial company located in Philadelphia. On Monday, Value Vision...
VALUE VISION POUNCES: Value Vision International, a Minneapolis-based home shopping network, is doggedly pursuing its hostile tender offer for National Media, an infomercial company located in Philadelphia. On Monday, Value Vision filed a preliminary proxy with the Securities and Exchange Commission to elect its slate of nominees to National Media's board of directors. Value Vision also began a tender offer to purchase shares of National Media. The two-step transaction, which includes $10.50 for each share of common stock, would be valued at $130 million.
A spokesman for National Media said the company has begun identifying other firms that might be interested in a partnership.
FAD OR FASHION?: Actually, both. Fashion and Design Television (FAD TV) will be launched this fall as a fashion magazine show with elements of home shopping.
"We're positioning ourselves as an entertainment-driven network, with a very soft-sell home shopping component," said Anthony Guccione 2nd, founder and president of FAD TV. "Consumers are still wary of being hawked to. The ideal way of marketing to consumers is by developing the right entertainment-driven framework where merchandise can be represented in the best light."
FAD TV's main source of revenue will be advertising. Home shopping will be a secondary stream of income. Guccione said he plans to sell everything from "high-priced couture offerings" to popular-price clothing. He said he's pitched the idea to European designers, but hasn't gotten any commitments yet.
TV ORIGINS: Estee Lauder Cos. has been fine-tuning its long-awaited infomercial for Origins Natural Resources. In the meantime, the company is considering testing other modes of television home shopping, such as QVC, Home Shopping Network or Q2.
"We have some ideas," said Sharon LeVan, senior vice president of corporate creative marketing development at Lauder. "We're talking to everybody."
Rx FOR DOLLY: Revlon is doctoring its Dolly Parton infomercial, which aired in test markets in November.
Industry analysts said the infomercial, for Dolly cosmetics, focused too much on Parton and too little on the products, and they wondered whether Parton's heavily made-up look would appeal to the average woman."We shot new segments featuring a lot of other women along with Dolly, applying their makeup, to feature the natural look," said a Revlon spokeswoman. "There are all kinds of different consumers looking for different looks."
My character, Dinah Madani, is just the coolest, [most] badass woman imaginable," says @amberroserevah. The actress stars in @marvel's newest series on @netflix, @thepunisher. To prepare for her role, Revah sat down with Homeland agents to get a real sense of with Dinah's day-to-day life is really like. Read our full interview on WWD.com. #wwdeye (📷: @jilliansollazzo)
A scene from the 91st annual @macys Thanksgiving Day Parade. The parade, which boasts 50 million TV viewers and 3.5 million on-site spectators, is considered one of the largest and most watched parades in the world. (📷: Jason Szenes/EPA-REX)
The circus came to @bloomingdales 59th Street on Tuesday night and lit up Lexington Avenue with acrobatic dancers, death-defying knife throwing, sword swallowing and aerial acts with no net. The 45 minutes of theatrics built up to unveiling the holiday windows depicting @swarovski crystal-encrusted circus pieces and scenes from “The Greatest Showman” – songs from the soundtrack included. See the rest of the photos on WWD.com #wwdfashion (📷: Joshua Scott)
The psychedelic fashion that pervaded the ’60s is back with an exhibit at the @museumofcityny. “Mode New York: Fashion Takes a Trip” chronicles the changing styles from 1960 through 1973 and features designers such as @ysl, @oscardelarenta and more. The exhibition, which is on display through April 1, is organized into four periods: First Lady Fasion, Youthquake, New Bohemia and New Nonchalance. Pictured here is model Pat Bardonella during the Garvey Day Parade in 1968. (📷: @kwamebphoto) #wwdeye #wwdfashion
“People should be a lot more honest in expressing both the dark and light of themselves. We need to give each other the space to do that because it’s the only way we can grow and evolve,” says @noelwells of her new film “Mr. Roosevelt,” which is largely based on her own struggles. Unexpectedly leaving @nbcsnl in 2014 after just one season, Wells felt set back in her self-esteem and career trajectory. She quickly refocused her energy to more personal projects, which led to the completion of “Mr. Roosevelt.” Read the rest of WWD’s interview with the “Master of None” actress on WWD.com #wwdeye (📷: @jilliansollazzo)
@barbrastreisand is giving fans a chance to see her perform up close in a new concert series, which makes its debut on @Netflix today. From behind-the-scenes takes to her concert performance in Miami last December, the two-hour streaming special captures Streisand in her element. Pictured here is the singer/actress photographed for WWD in 1963. (📷: Palmieri Tony) #wwdeye #wwdarchive
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)