NEW YORK — Coach is going bigger at Macy’s Herald Square.
The firm has opened a 2,000-square-foot area on Macy’s new accessories floor. The Coach shop-in-shop is nearly double the size of the brand’s previous installation, which was opened last spring. Part of a major effort to reformat the women’s accessories hall at Macy’s, Coach sits adjacent to labels such as Louis Vuitton, Gucci, Michael Kors and Dooney & Bourke.
Coach does a “very strong business” at Macy’s, according to Michael Tucci, Coach president, North American Group, pointing to the anchor of the shop-in-shop — a 15-foot, 2-inch tall acrylic wall with transparent shelving. The brand is employing this new concept for the first time at the department store level — one where the focus is a “free floating space” in the center of the shop.
The brand commissioned OMA, or the Office of Modern Architecture, of which Rem Koolhaas is a founding partner, to design the space in collaboration with Coach executive creative director Reed Krakoff, and the stainless steel fixtures and warm white oak color palette were created specifically for the Macy’s shop. The transparent merchandising concept is a reinterpretation of the original Coach store that opened on Madison Avenue in 1981, but instead of glass, product was housed in wood casing that mimicked a library. RELATED STORY: Coach Earnings Up 3% >>
There are also digital walls and a media band present — a first for the brand — that plays branded content on a loop. With the swipe of a consumer’s hand along the side of the screens, the displays turn into mirrors.
“We’re sitting on a handbag floor and we have a story anchor in bags, but we’re surrounded by strong presentation, small leather goods and outerwear, for a higher level of merchandising,” Tucci told WWD, adding that traffic and sales for this past weekend exceeded projections. Early bestsellers include the Legacy Collection, neutral colored leather styles and silhouettes in magenta, bright purple and turquoise across all price points.
Tucci acknowledged that some elements in the installment come from other Coach flagships — such as the recently opened location at 625 North Michigan Avenue in Chicago. The concept will also be employed when the company opens a Tokyo flagship next spring, except instead of being inside the shop, the acrylic wall will serve as the facade and entryway.
This is the first of 20 to 30 renovations both Coach freestanding doors and shop-in-shops will undergo this year, although not all will follow the same concept.
Taking the final spot on the mens’ portion of New York Fashion Week calendar next month will be none other than @tomford. Though he’s shown his men’s wear in New York in the past, this will mark the first time the designer has shown his men’s collection alone during New York Fashion Week: Men’s. His runway show will debut on February 6 at the Park Avenue Armory. #wwdfashion
London-based couture house @ralphandrusso has certainly been in the spotlight, having its dresses worn by @beyonce, Angelina Jolie, Meghan Markle in her engagement photos and more. For couture, Tamara Ralph focused on ornamentation — think: feathers with chain mail, jet embroidery and clusters of pearls and crystals. See the rest of the collection on WWD.com #wwdfashion #couture (📷: @giovanni_giannoni_photo)
Minnie Mouse celebrated her 90th birthday by getting her own star on the Hollywood Walk of Fame. For her celebratory luncheon, @coach’s creative director @stuartvevers dressed her in a custom made prairie dress, complete with Vever’s take on the polka dot – black sequined versions – under a cropped motorcycle jacket. The designer also put his own mark on Minnie’s classic red shoes, infusing the color with sparkles and adding some Coach crystals. “We chose colors that were very Minnie and also represented quintessential Coach elements,” said Vevers. #wwdfashion #nationalpolkadotday (📷: George Chinsee)
@nickjonas is unveiling his first-ever apparel collection through a partnership with John Varvatos. The limited-edition capsule, which makes its debut in spring, also marks the first time the designer has collaborated with anyone on a line. “The process in working with Nick is amazing. It’s inspiring to be around someone who is not only connected with the trade that they do, but also with what’s happening in the environment around him, and how that connects to what we do with style,” said Varvatos. (RG: @johnvarvatos) #wwdfashion
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)