By  on October 22, 2012

NEW YORK — Coach is going bigger at Macy’s Herald Square.

The firm has opened a 2,000-square-foot area on Macy’s new accessories floor. The Coach shop-in-shop is nearly double the size of the brand’s previous installation, which was opened last spring. Part of a major effort to reformat the women’s accessories hall at Macy’s, Coach sits adjacent to labels such as Louis Vuitton, Gucci, Michael Kors and Dooney & Bourke.

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