By  on September 26, 2012

Fashion brands need to have a specific game plan as more domain names provide options for where companies might want to direct traffic on the Internet.

Michelle Mancino Marsh, chair of the fashion law practice at Kenyon & Kenyon, spoke on what to expect in navigating the new program on generic top-level domains, or GTLDs, maintained by the Internet Corp. for Assigned Names and Numbers (ICAAN) that is expected to go live late next year.

She said firms can protect their core brands that are trademarked by registering with the Trademark Clearinghouse, which helps to authenticate and validate the trademarks in the Clearinghouse.

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