Fashion brands need to have a specific game plan as more domain names provide options for where companies might want to direct traffic on the Internet.
Michelle Mancino Marsh, chair of the fashion law practice at Kenyon & Kenyon, spoke on what to expect in navigating the new program on generic top-level domains, or GTLDs, maintained by the Internet Corp. for Assigned Names and Numbers (ICAAN) that is expected to go live late next year.
She said firms can protect their core brands that are trademarked by registering with the Trademark Clearinghouse, which helps to authenticate and validate the trademarks in the Clearinghouse.
Alberta Ferretti's "Rainbow Week" sweaters are back. The designer closed her #MFW show with a few day-of-the-week sweaters, which first debuted on the catwalk last January as part of the pre-fall 2017 collection. #wwdfashion (📷: @delphineachard)