By  on March 21, 2008

ATLANTA — New Era Cap Co. has inked a three-year licensing agreement with the Korean Baseball Organization (KBO) for caps for KBO’s eight teams, effectively immediately.

The deal with the South Korean organization also gives New Era sponsorship rights, including in-stadium signage in the ballparks of the agreeing teams, as well as key advertisements in various magazines, as well as placements in buses, subways and cable sports television. The caps will also be available in KBO concession shops, hypermarkets, multi-sports shops, including Foot Locker and The Athletic Foot, franchise shops and other retailers.

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