ATLANTA—New Era Cap Co. will have a new apparel collection at MAGIC for spring 2009 designed by award-winning British designer Wade Adeyemi, who is also New Era’s creative director of apparel.
The collection is divided into three categories that all hook up to the company’s popular caps. It follows an apparel line the company had launched in 2006 but it did not relate well to what New Era’s customer expected from the brand, said Michael Ball, European product director. This new line does connect to the New Era customer’s lifestyle.
The MVP collection is founded on the American sports heritage behind the New Era brand. The apparel has a tailored collegiate silhouette with streetwear-inspired trends from cities across the globe. It includes hooded tops, T-shirts, knitwear and track pants. Retail prices range from $30 for a T-shirt to $110 for a jacket.
The Fusion collection merges street-inspired styling with multicultural trends of Asia and South America. According to Ball, it’s more fashion forward with a slimmer silhouette than the other two collections. Retail prices range from $35 for T-shirts to $130 for jackets.
The Inspired collection hooks up with the New Era 59Fifty fitted cap, taking the iconic elements of it and applying them to the apparel in this collection. For example, much of the apparel is tonal (black on black and white on white) in keeping with the 59Fifty headwear, which is New Era’s original fitted cap. Retail prices range from $30 for T-shirts to $85 for hooded jackets.
Ball said distribution is to sporting goods independent retailers, as well as lifestyle boutiques and urban stores.
New Era also recently announced that it is collaborating with Zune, Microsoft’s music and entertainment brand, on limited-edition caps, podcasts and events targeted at the music-loving, trend-setting and lifestyle-conscious consumer. New Era will work with Zune to create four limited-edition 59Fifty caps that will feature custom designs from musical artists. To complement the release of each cap, Zune will produce a limited number of customized digital media players featuring the cap design. The kickoff event was held July 8 at Zune L.A.
London’s newly opened @designmuseum will look back on the life and work of Azzedine Alaïa in a show that the designer helped to curate before he died of heart failure last month. The retrospective, which Alaïa had worked on with Mark Wilson, chief curator of the @groningermuseum, will look at the impact of his work worldwide. The show, “Azzedine Alaïa: The Couturier,” will run from May 10 to October 7. Read more about the exhibit on WWD.com #wwdnews #wwdfashion (📷: @zefashioninsider)
@Pharrell and his wife Helen Lasichanh were among the stars that came out to celebrate @rimowa’s first pop-up concept shop. The space, which is located on Rodeo Drive in Beverly Hills, draws inspiration from airport luggage carousels and lounge areas – and features the company’s luggage and accessories. If the pop-up is successful it could pave the way for addition temporary shops throughout the world. #wwdfashion (📷: Owen Kolasinski/BFA)
@carineroitfeld celebrated @crfashionbook’s first calendar last night with a dinner party at Spring Place in Manhattan. Photographed by @stevenkleinstudio, the calendar takes on a fitness theme and features @joansmalls, @gigihadid, @danielle_herrington_ – pictured here – and more. “[Carine Roitfeld] wanted me to feel sexy and she wanted me to be myself and feel it out on my own and do what I felt was right,” said Herrington, aka Miss October. #wwdeye
@saintrecords and @virgilabloh last night at @americanexpress’ “A Night With Success Makers” event. “I always bring it back to community because without that I wouldn’t have the courage,” said Knowles when asked how she has gotten where she is now. Read more highlights from their conversation on WWD.com. #wwdeye (📷: @lizdoupnik)
This Just In: Industry sources have told WWD that Anastasia Soare is rumored to be considering selling her beauty business, @anastasiabeverlyhills. According to those sources, Soare has tapped investment bank Imperial Capital to explore sale options for her eponymous beauty brand –– and with at least $340 million in net sales, this would be a big deal. Put in context of other recent transactions for makeup companies, Soare’s price tag could be in the billions if she were to sell the whole thing. #wwdnews #wwdbeauty (📷: @clint_spaulding)
@assouline’s latest book, “The Spirit of Bentley: Be Extraordinary” captures the adventurous attitudes and opulent lifestyles of @bentleymotors’ most creative owners and enthusiasts throughout the U.K. The 292-page hardcover has a section dedicated to showing its team of skilled artisans and photos of its most colorful owners, from George Bamford to designer @alicetemperley, pictured here by Aline Coquelle. #wwdeye
@google released its report on the most popular search terms this year. For fashion brands, the list was led by @gucci, the luxury brand that stunned the market last October when it pledged to stop using fur. Runner ups were @supremenewyork and @fashionnova, along with more established brands like @louisvuitton, @chanelofficial and @ysl. #wwdfashion (📷: @aitorrosasphoto)
In yet another fashion show shuffle, @elleryland is moving its show in sync with the Paris couture calendar — though the brand is still keeping one foot on the city’s ready-to-wear schedule. Their runway show in January will coincide with the launch of a new strategy: designing two main collections each year instead of four, which will then be released in four drops. “As we all know, the system needs to change. We need to show sooner to give time back to artisans and designers to do what they do best — create,” said founder Kym Ellery. #wwdnews #wwdfashion (📷: @kukukuba)
@maxmara’s classic 101801 coat was the cornerstone of its pre-fall 2018 collection. The design team expanded the traditional double-breasted, kimono-sleeved style into a trapeze coat, lean belted styles and a peacoat and presented them in monochromatic looks – like the camel one pictured here. #wwdfashion #prefall18 (📷: George Chinsee)