By  on July 18, 2008

ATLANTA—New Era Cap Co. will have a new apparel collection at MAGIC for spring 2009 designed by award-winning British designer Wade Adeyemi, who is also New Era’s creative director of apparel.

The collection is divided into three categories that all hook up to the company’s popular caps. It follows an apparel line the company had launched in 2006 but it did not relate well to what New Era’s customer expected from the brand, said Michael Ball, European product director. This new line does connect to the New Era customer’s lifestyle.

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