ATLANTA—New Era Cap Co. will have a new apparel collection at MAGIC for spring 2009 designed by award-winning British designer Wade Adeyemi, who is also New Era’s creative director of apparel.
The collection is divided into three categories that all hook up to the company’s popular caps. It follows an apparel line the company had launched in 2006 but it did not relate well to what New Era’s customer expected from the brand, said Michael Ball, European product director. This new line does connect to the New Era customer’s lifestyle.
The MVP collection is founded on the American sports heritage behind the New Era brand. The apparel has a tailored collegiate silhouette with streetwear-inspired trends from cities across the globe. It includes hooded tops, T-shirts, knitwear and track pants. Retail prices range from $30 for a T-shirt to $110 for a jacket.
The Fusion collection merges street-inspired styling with multicultural trends of Asia and South America. According to Ball, it’s more fashion forward with a slimmer silhouette than the other two collections. Retail prices range from $35 for T-shirts to $130 for jackets.
The Inspired collection hooks up with the New Era 59Fifty fitted cap, taking the iconic elements of it and applying them to the apparel in this collection. For example, much of the apparel is tonal (black on black and white on white) in keeping with the 59Fifty headwear, which is New Era’s original fitted cap. Retail prices range from $30 for T-shirts to $85 for hooded jackets.
Ball said distribution is to sporting goods independent retailers, as well as lifestyle boutiques and urban stores.
New Era also recently announced that it is collaborating with Zune, Microsoft’s music and entertainment brand, on limited-edition caps, podcasts and events targeted at the music-loving, trend-setting and lifestyle-conscious consumer. New Era will work with Zune to create four limited-edition 59Fifty caps that will feature custom designs from musical artists. To complement the release of each cap, Zune will produce a limited number of customized digital media players featuring the cap design. The kickoff event was held July 8 at Zune L.A.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast