By  on October 22, 2008

ATLANTA — New Era Cap Co., Inc. has signed a seven-year partnership agreement with Mainland Headwear Holdings Ltd. that allows New Era to service its growing demand in Europe and other international markets, as well as gain entry into the Chinese market.

Mainland, which already has a strong retail presence in China, is a leading distribution, design and retailer in Asia, producing headwear under license for Timberland, Warner Brothers, NCAA, NASCAR and Titleist. Under this agreement, Mainland will manufacture and produce headwear for New Era. Mainland will also grant New Era an option to purchase 5 percent of the common stock of Mainland and an additional 15 percent during the first two years of the agreement.

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