Run of the mill shops would never have sufficed for the $1 billion redevelopment of the Fontainebleau Miami Beach, an iconic hotel with a storied past designed by Morris Lapidus in 1954. The resort took pains to honor Lapidus’ quirky vision and flair for theatrics with stores that offer offbeat merchandise in distinctive surroundings.
The curvilinear hotel is slated to open on Nov. 14.
“We wanted to think out of the box,” said Brooke Soffer, vice president of retail. “We designed the retail to be like independent stores, not typical hotel gift shops. All the merchandise is handpicked. It’s on the higher end, catering to our customer.”
Morris & Co., the Fontainebleau’s 600-square-foot sundries and logo gift shop, looks like a modern apothecary. Frames by Jay Strongwater and Baccarat vases are displayed on asymmetric white lacquer shelves. A cobalt blue terrazzo floor is surrounded by white marble and walls are covered in silver mica-chip. In addition to magazines, cigarettes and cigars, Morris & Co. offers logo polo shirts from Hickey Freeman and sweat suits and tracksuits by Evil. For the opening, the store will sell Pierre Marcolini chocolates, and plans to develop its own line of sweets.
Since Morris & Co. is next to the hotel nightclub, it will remain open on Friday and Saturday until 3 a.m. to take advantage of revelers.
The 1,500-square-foot Ida & Harry clothing store is named after Soffer’s grandparents. The men’s and women’s store has panels with large round mirrors flanking the entrance for a Mod “Austin Powers” look. Mosaic tiles that cover a center wall, continue across the ceiling and extend out the front door to the store’s facade add sparkle to the store’s neutral palette. Women’s labels include Matthew Williamson, Valentino Red and Roma, Alessandro Dell’ Acqua, Nancy Gonzales, Alberta Ferretti, Amanda Blakely, Just Cavalli, Helmut Lang and Brian Reyes.
“We’re trying to focus on brands that aren’t oversaturated in the area,” Soffer said. “We want to bring a different element to the hotel. We’re expecting a large local clientele.”
Ida & Harry will also sell gentler priced labels such as James Perse, J Brand, Earnest Sewn, Inhabit, Adam Lippes, Theory and Edun.
The design of Aquamarine, a 600-square-foot swim shop, was inspired by Esther Williams and Hollywood water ballet films of the Forties. Soothing pool blue hues and glitzy silver accents frame brands such as DVR, Eres, Etro, Abaeté, De et Dr by Deborah Martinelli Bonavia and Roberta Freeman in swimwear, Judith Leiber, Chrome Hearts and Canaan sunglasses, and Tarina Tarantino and Dinosaur Designs jewelry. For men and boys, there’s Vilebrequin. Mirror panels on the ceiling and mirror chips embedded in the floor reflect light while columns covered with mother-of-pearl shells complete the sophisticated beachy theme.
Soffer, whose brother Jeffrey is executive chairman of Fontainebleau Resorts, worked at Anne Klein before opening two home furnishing stores, Lakewood Drive and Lakewood Drive Baby at Florida’s Aventura Mall, which was developed by her father, Don.
“Hotel people don’t really pay much attention to retail stores,” said Soffer, who plans to develop at least five stores for the company’s next venture, the Fontainebleau Casino and Hotel scheduled to open in Las Vegas in fall 2009.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews