By and and  on October 8, 2009

It’s a turning of the page at Liz Claiborne.

The iconic brand, as well as the Claiborne men’s label, will be sold exclusively by J.C. Penney Co. Inc. beginning next fall under a 10-year licensing deal that gives the retailer the right to buy the entire brand name from Liz Claiborne Inc. after five years.

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