The Gap division of Gap Inc. has a prototype in the works, a new attitude, and very soon, will name a new head of adult design.
Gap hit a low point earlier this year when it dismissed Patrick Robinson, the former chief designer of Gap brand, in a move that reflected the specialty chain’s difficulties regaining traction.
But on Wednesday, at the presentation of the spring collection, executives said the company is “close” to naming Robinson’s successor.
“There’s been a long run of negative comps,” acknowledged Art Peck, who in February became president of Gap North America.
Getting shoppers to shop across the store, not merely for an item or two, is a priority, Peck noted, and to this end, he told WWD that Gap is experimenting with a prototype in the Glendale Galleria in Los Angeles. It’s a unit that’s been significantly downsized to 10,000 square feet from 30,000 and streamlined to sell just adult Gap products.
“We have a test store in L.A. as a test lab,” Peck said. Though some redesign of the store is involved, Peck said it’s less about that and more about providing higher levels of service and displaying products in different ways.
Peck, who during the interview stood along side Pam Wallack, executive vice president of the Gap Global Creative Center in New York, and Mark Breitbard, executive vice president of GapKids and Baby, appears to be rethinking Gap brand in other ways. Not long ago, Gap executives portrayed the 1969 denim program as the core of the collection, with other categories built off of it. Peck seemed to have a somewhat different point of view, describing 1969 as “one of the pillars” of the collection, and not necessarily the core.
“What has made 1969 successful is its style, amazing fit and being on trend. That’s something we want to see everywhere,” across categories, Peck noted. Wallack said the collection should have “a level of emotion and story-telling” or in other words, cohesiveness.
@zacposen's go-to holiday gift? Cookies! "I'll usually bake cookies and send them as a gift," said the designer, who recently released his cookbook "Cooking With Zac: Recipes from Rustic to Refined." Get the recipe for his Brown Butter-Chocolate Chip Cookies via link in bio 🍪🍪🍪 #wwdeye #cookingwithzac
For @monsemaison’s pre-fall 2018 collection, Fernando Garcia and Laura Kim honed in on the brand’s many signatures — men’s wear, which was tweaked and feminized through deconstruction, proportion play and lots of bare shoulders. See the rest of the photos on WWD.com #wwdfashion (📷: George Chinese)
On Friday night, @yohjiyamamotoofficial received the Design for Asia Lifetime Achievement Award in Hong Kong. The 75-year-old designer has been celebrated for many years and is best known for his dark and avant-garde tailoring. “In my long career, in design, architecture, [I’ve been to] so many parties, this is the very first time that I have such a warm feeling, I really appreciate this,” Yamamoto said. #wwdfashion (📷: @dominiquemaitre)
Discovery is collaborating with British pop artist @philipcolbert on a new line of clothing and accessories called Discovery Shark. The collection, which will launch next summer for Shark Week’s 30th anniversary, features a whimsical line of women’s and men’s bomber jackets, sweatshirts, bags and more. #wwdfashion
“I’m always a big champion of a female rapper, and I’m glad to see a new voice that feels unique and authentic that’s coming up, and I think we’re going to see more great things from her,” said @itsjeremyscott about @iamcardib, who performed at @moschino’s Art Basel Miami Beach party last night. #wwdeye (📷: @lexieblacklock)
@janellemonae’s “What’s Your Frequency?” room in @refinery29's #29Rooms made its debut this week at the opening of the Los Angeles art exhibit. “It’s about the ongoing conversation around mass surveillance, the weaponization of technology and cultural uniformity. My space was created so that we can come together and talk about the complexities of our humanity,” said Monáe. #wwdeye (📷: @bucknerphoto)
@pantone announced their Color of the Year 2018: Ultra Violet. Nearly 20 months after the musician Prince’s death, fashion is having a purple moment. Varying shades of purple appeared on spring or fall runways, from @christopherkane to @calvinklein. @gucci’s Alessandro Michele bathed his fall runway in ultra violet-colored light at one point. Pantone 18-3838 is meant to “push the boundaries of what inspires us to look upward and outward to the future.” #wwdnews #wwdfashion (📷: @kukukuba)