The Gap division of Gap Inc. has a prototype in the works, a new attitude, and very soon, will name a new head of adult design.
Gap hit a low point earlier this year when it dismissed Patrick Robinson, the former chief designer of Gap brand, in a move that reflected the specialty chain’s difficulties regaining traction.
But on Wednesday, at the presentation of the spring collection, executives said the company is “close” to naming Robinson’s successor.
“There’s been a long run of negative comps,” acknowledged Art Peck, who in February became president of Gap North America.
Getting shoppers to shop across the store, not merely for an item or two, is a priority, Peck noted, and to this end, he told WWD that Gap is experimenting with a prototype in the Glendale Galleria in Los Angeles. It’s a unit that’s been significantly downsized to 10,000 square feet from 30,000 and streamlined to sell just adult Gap products.
“We have a test store in L.A. as a test lab,” Peck said. Though some redesign of the store is involved, Peck said it’s less about that and more about providing higher levels of service and displaying products in different ways.
Peck, who during the interview stood along side Pam Wallack, executive vice president of the Gap Global Creative Center in New York, and Mark Breitbard, executive vice president of GapKids and Baby, appears to be rethinking Gap brand in other ways. Not long ago, Gap executives portrayed the 1969 denim program as the core of the collection, with other categories built off of it. Peck seemed to have a somewhat different point of view, describing 1969 as “one of the pillars” of the collection, and not necessarily the core.
“What has made 1969 successful is its style, amazing fit and being on trend. That’s something we want to see everywhere,” across categories, Peck noted. Wallack said the collection should have “a level of emotion and story-telling” or in other words, cohesiveness.
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia