Jean Georges can’t make the claim of “over 47 million served daily,” as McDonald’s says in its tag line. And that’s precisely what separates the foie gras from the beef patties. McDonald’s has 284 outlets in New York City, but there’s only one Jean Georges. Similarly, Hermès could never produce 215 million pairs of shoes a year like Payless. There are 104 Payless stores, but just a single Hermès flagship. Gap has the largest number of apparel stores in New York City, which is not to say it’s the fast food of the fashion industry. With its recent fashion initiatives, it’s more like a steak sandwich.

    104 locations

    The spokeswoman for Payless Shoes is Star Jones, the plus-size member of ABC’s “The View.” She designs styles such as the Starlet by Star Jones, a rhinestone toe-loop sandal with a kitten heel. Same-store sales at Payless ShoeSource decreased 1 percent in the five weeks ended July 3. Sales declined 0.7 percent to $289.2 million from $291.3 million in last year’s period.


    Rainbow Apparel Companies Inc. specializes in trendy fashion for juniors, plus sizes and children. Founded in 1935, Rainbow has grown to more than 750 stores nationwide, including Puerto Rico. The Rainbow nameplates include Rainbow, Rainbow Plus, Rainbow Kids and Kidspot. The company, which tightly guards competitive information, is based in Brooklyn.


    Foot Locker operates three formats: Foot Locker, Lady Footlocker and Kids Foot Locker, selling Nike, Reebok, Adidas, New Balance, K-Swiss, Puma, Saucony, Ryka, Asics, Actra, Champion, Converse and Starter. Earnings at the Foot Locker, Champs, Foot Action and Eastbay stores rose 26.3 percent in the first quarter. Excluding discontinued operations, earnings rose 20.5 percent to $47 million from $39 million last year.

  4. GAP

    Since Gap ventured into fashion territory, its same-store sales have been in the positive column. Net income for the three months ended May 1 rose to $312 million from $202 million in the year-ago quarter. Traditionally, the company promoted the idea that Gap product was created by a nameless, faceless team of people. This year Gap began highlighting its designers, including Pina Ferlisi, who in April was promoted to executive vice president.

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