By  on May 13, 2014

Dash wants an identity of its own, apart from that of its famous scene-stealing owners.

Dakota DiSanto, who was recently hired to strengthen the business as director of retail, is trying to do just that. The Kardashian venture has three stores in Los Angeles, New York and Miami. “What I want to focus on is making Dash more than just about the owners so we’re viewed as a serious boutique business,” she said.

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