Maybe it was a case of early spring cleaning, but February was a month for unveiling new showrooms in New York.
Gruppo Americano and Dana Buchman celebrated the openings of their new places last week, and Onward Kashiyama did the same Monday evening for its revamped Times Seven Todd Oldham digs.
Americano enlarged its showroom on the 36th floor of 512 Seventh Ave. from 3,000 to 10,000 square feet and displayed it to retailers and press at a cocktail party and informal fashion show last Wednesday evening. Each of the company's three sportswear collections -- Gruppo Americano Studio, Giuseppe Collection and Luciano Tempesta -- as well as Gruppo Americano Dresses and Gruppo's private label business, are shown in separate areas within the showroom, which was designed by architect Mark Zeff.
Buchman got Thursday off to a sparkling start with a champagne breakfast on the second floor of 575 Seventh Ave., in the former Perry Ellis showroom. The 22,000-square-foot space, three times the size of Buchman's former offices, incorporates the showroom, design and patternmaking areas and offices.
Designed by Clodagh, the New York interior design firm that created Felissimo, the environmental store, the showroom features the work of about 15 artisans. Materials used throughout the showroom are environmentally friendly -- room dividers made of recycled paper, for example -- and shaded in natural colors such as ochre. The new Buchman logo -- a leaf -- is the first visual a visitor encounters: the huge entrance door to the showroom is glass and cherrywood encasing a brushed bronze leaf. A crowd that included one young man with cropped orange hair and another with a shaved, tattooed head helped celebrate the opening of the renovated Times Seven Todd Oldham space Monday evening.
Located on the seventh floor of the South Tower of 499 Seventh Ave., the Times Seven collection showroom got a thorough facelift. Working with interior designer Yoshi Matsuyama, Oldham created a kitschy, flea market look for the 1,000-square-foot room. Recycled pressed-board tiles painted in bright colors are on the floor. The same tiles are on the walls, where they're whitewashed, and on the ceiling, in a sky blue. The points where the tiles meet are punctuated by jeweled "trinkets" that look like pieces of Oldham jewelry. The walls are decorated with paint-by-numbers pictures and multicolor striped curtains -- in the same bright colors as the floor -- hide little dressing cubicles.As reported, the renovation is part of Kashiyama USA's increased focus on its Times Seven business since Oldham decided to move his signature collection out of the Kashiyama showroom. The design of the Times Seven showroom reflects the look of the in-store boutiques the firm expects to open this year.
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