When niche brands are hard-hit by a recession, what is a niche retailer to do? “There is very little margin for error in this economy,” says Robin Coe-Hutshing, founder and creative director of Studio at Fred Segal in Santa Monica, Calif. That means many indie retailers are looking within for innovation, revving up in-store events and displays to offer consumers a sense of newness and present their brands in the most enticing light.
“There are ways to take everyday [beauty] products and present them in a new way,” says Claudia Lucas, senior vice president and general merchandise manager of beauty for Henri Bendel, citing showcasing oldie-but-goodies in fashion displays as one example. Lucas notes that clients are bored with the now ubiquitous sale sign, which gives her an opportunity to attract them with innovative displays. She hopes an April exhibit on the history of fragrance will pique interest in the category.
Space NK founder Nicky Kinnaird is doubling her in-store efforts and hosting educational events to create a “compelling customer experience,” she says, while Bluemercury is keeping its spa menu fresh with seasonal offerings created around new product launches.
“It’s fun for our clients,” explains founder and ceo Marla Malcolm Beck. “They want something new.”
Stocking mainstream items is usually a no-no for cutting-edge indies, but Beck and Coe-Hutshing are bending the rules this spring with an eye toward the bottom line. Coe-Hutshing is carrying more of her best-selling products by weeding out the very niche and applying a laser focus on inventory levels. “They were window dressing,” she admits. “If someone wants to buy a product, we damn sure won’t be out of it.” She also plans on stocking some big-brand items, including Lancôme’s Juicy Tubes, in U*tique, a beauty vending machine launching in February. “There are hero products in those brands that will really sell like hotcakes in our store,” she says. Bluemercury and Studio also are traveling a nostalgic route and hosting upscale Tupperware-style beauty parties at private residences. Aiming to please, Coe-Hutshing jokes: “We’re on wheels if we need to be.”
“What he has done at Vuitton is really exceptional,” said @gameofthrones’ actress Gwendoline Christie on @mrkimjones’ final show for @louisvuitton. “He has rebooted luxury in terms of making it commercial, viable and contemporary. And most importantly artistic. He has never compromised his artistic vision for the sake of commodity.” (📷: @zefashioninsider)
After seeing a demand for men’s wear from its customers, British contemporary women’s wear label @ariesarise has added a men’s wear component and will launch a unisex collection with @mrporterlive. The 20-piece collection includes jackets, denim, logo T-shirts and more with deconstructed ‘90s vibes. Set to launch on January 18, you can shop the pieces on Aries’ website and on mrporter.com. #wwdfashion
“And so spending so much time with a character who thinks like that, inevitability you try and analyze yourself and go back and think about your own demons and dark chapters that you had in your life,” says @thedanielbruhl of his role in TNT’s “The Alienist.” The show, set in the Gilded Age of New York, also stars Dakota Fanning and Luke Evans. Head to WWD.com to read about how 39-year-old Brühl prepared for the role and why he thinks the show is so relevant to today #wwdeye ( 📷: @Eriktanner)
Now that Celine Dion’s collection has topped $10 million in sales, the pop superstar, fashion icon and newly-minted industry player is eyeing growth in Asia. Read the full report by @tiffanyap, link in bio. #wwdnews #celinedion
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
Among the familiar faces at @off____white’s show was a surprise figure: Japanese artist @takashipom, pictured here on Wednesday morning. Other show-goers included @jerrylorenzo, who spoke about his upcoming project: a @nike collaboration for back to school, with designs inspired by his childhood on the West Coast. Sitting in the front row were Future, Don Crawley, @miguel and more. See the rest of the photos on WWD.com #wwdeye (📷: Stephane Feugere)
According to @laurentsai, former “Terrace House: Aloha State” cast member, she didn’t know she was auditioning for the Japanese version of “Real World.” “I was telling a couple of my friends and someone’s like, ‘That sounds a lot like Terrace House.’ I was like, ’No it can’t be.’” Turns out, it was. But Tsai isn’t just a reality star — she’s an illustrator who has worked with Starbucks Japan and most recently, she’s dipping her toes into the fashion world. Head to WWD.com to read about her time on the show, modeling and her art. #wwdeye (📷: @danieldorsa)
More changes are coming to New York Fashion Week: Beginning with the spring 2019 collection, @alexanderwangny will move his New York show to June from September, adopting a biannual schedule with collections shown in June and December. Additionally, the @cfda is planning for an official summer/winter fashion season taking place as soon as June and December 2018. Read more about the upcoming changes on WWD.com. #wwdnews #wwdfashion (📷: @slovekinpics)