The secret to success at retail is simple: “Make cute sh-t.”
That was the simple summation by Nickelson Wooster, senior vice president of product development and design of J.C. Penney Co. Inc., who believes that if merchandise is irresistible to shoppers, it will sell.
Alberta Ferretti's "Rainbow Week" sweaters are back. The designer closed her #MFW show with a few day-of-the-week sweaters, which first debuted on the catwalk last January as part of the pre-fall 2017 collection. #wwdfashion (📷: @delphineachard)