Nickelodeon has forged a partnership with Danskin, the 135-year-old heritage dance and activewear brand owned by Iconix Brand Group. They will launch two collections inspired by Nick star JoJo Siwa, the 14-year-old dancer, singer, actress and YouTube personality.The partnership includes JoJo Freestyle by Danskin, a dancewear, gymnastics and ath-leisure collection available exclusively, starting today, at Target and target.com, and JoJo by Danskin, which will launch in the spring at Kohl’s Corp. Both collaborations represent Danskin’s first entry into co-branded kids’ lines.'For Target, retail prices range from $12.99 to $19.99, and the line consists of leotards, tights, dance skirts, tutus and leg warmers, as well as fashion tops, sweatshirts, hoodies, leggings, skorts, joggers, sports bras, bike-tards and cropped tops. The girls' size range is from extra small to large. The Kohl’s prices haven’t been set yet on a similar line with different patterns.The Target Corp. collection features Siwa's signature rainbow print, bows and inspiring graphic quotes such as "Dream, Dance, Love." The Kohl's collection, which arrives in stores in April, is accented with gold foil detailing and rhinestones in multiple pastel colors.“JoJo is a TV star, singer and social media influencer, but her first love is dancing and it’s something she’s still incredibly passionate about today. That’s what makes this collaboration with Danskin so authentic and such a natural fit,” said Jose Castro, senior vice president of softlines for Nickelodeon.[caption id="attachment_11052859" align="alignnone" width="573"] JoJo Siwa[/caption]“Danskin has been integrated into the world of dance and fitness apparel for decades, and we are exited to extend the brand’s connection to a younger generation through our first co-branded kids partnership with JoJo Siwa,” said Jamie Cygielman, chief marketing officer of Iconix Brand Group.Nickelodeon signed Siwa about a year ago to a talent deal and to develop consumer products for her, products which range from apparel, accessories and beauty to home décor and consumer electronics. Her fashion doll was a top seller at Wal-Mart this summer. Siwa has been integrated into several on-air initiatives, including specials like the Nick Halloween Special and HALO Awards. She will also appear on Lip Sync Battle Shorties alongside host Nick Cannon, and will be performing on Nick’s float at the Thanksgiving Day Parade.Now in its 38th year, Nickelodeon is the number-one entertainment brand for kids. The company includes TV programming and production in the U.S. and around the world, in addition to consumer products, digital, recreation, books and feature films.
In honor the @CFDA’s announcement of @iamnaomicampbell receiving the Fashion Icon Award at the 2018 #CFDAAwards, which will take place on June 4, here’s a #tbt of the supermodel on @michaelkors’ runway in 1991. #wwdfashion #wwdarchive (📷: George Chinsee)
“I was making the guacamole when my scout saw me,” says model @stuckinteenage on being discovered just six months ago while working at @chipotlemexicangrill. Since then Williams has signed with @dnamodels, walked in her first show at @calvinklein and landed on the cover of @vogueitalia – a high point of any model’s career. To read @lisajlockwood’s full interview with the model on her experiences thus far, head to WWD.com – link in bio. (📷: George Chinsee)
“I love the idea of dialogue, period. It’s where I’ve always gotten my inspiration from: hearing other women speak, their journeys and their paths,” said @hereisgina, who delivered the keynote speech during @sxsw for @createcultivate in partnership with @fossil. For her two panels, Rodriguez chose female empowering, female-led and female entrepreneurs to focus on. Head to WWD.com to read more about her thoughts on Time’s Up, growing up in a family of women and why we “need a girls’ club.” #wwdeye #sxsw (📷: @jgreenery)
Leading luxury brand are shaking things up to keep up with streetwear. Case in point: the arrival of @mrkimjones as artistic director of @diorhomme. Jones, who succeeds @Kris_Van_Assche, is seen as one of the handful of designers who can actually straddle the luxury and streetwear worlds — which could lead to even more changes at established brands. What could this mean for the rest of the menswear landscape? Head to WWD.com to find out what experts predict #wwdfashion (📷: @franckmura)
“It’s like buying groceries. You’re going to buy the best mango, the best mozzarella, the best things. You have to, or others are going to take it all,” said @gabrielahearst on why she uses only the finest fabrics. Last week, Hearst received her first @cfda nomination for Womenswear Designer of the Year, and earlier this month she opened a permanent showroom in Paris. To read @jessiredale’s interview with the designer and find out why this is shaping up to be a big year for her, head to WWD.com. #wwdfashion (📷: @francoisgoize)
“It’s an interesting thing, playing a younger version of your mother. It’s an interesting concept. I adore my mom and love her in every capacity, but it was just something that had never crossed my mind,” says @anniemstarke on playing a young Joan Castleman in “The Wife.” The same role will be played by her mother Glenn Close. Read more about her growing up in the film industry as the daughter of producer John H. Starke and Close and what she has planned for the future #wwdeye (📷: @nataliamantini)
@asics is launching a new streetwear sneaker inspired by its latest ambassador, @steveaoki. The Hyper-Kenzen x Aoki, which will launch at @footlocker stores exclusively tomorrow, is a slip-on style that incorporates the brand’s proprietary Gel technology through beads integrated into the midsole for comfort and endurance. Read the full story on WWD.com.