By  on February 16, 2012

BEVERLY HILLS, Calif. — Aiming to offer her bohemian-chic wares to a wider audience, Nicole Richie has teamed up with QVC for The Nicole Richie Collection, set to debut on the home-shopping network’s “The Buzz on the Red Carpet — Live From L.A.” show on Feb. 24.

Ranging in price from $75 to $257, the line consists of a crinkled maxidress, a printed kimono jacket and a leather hobo bag, with more print-driven blouses, maxiskirts and dresses to follow.

“QVC is a well-oiled machine and to be in business with them is so exciting because it gives me an opportunity to design for a much broader range of women,” said Richie, who was at the Four Seasons Hotel Thursday, where she was shooting a segment on getting red-carpet-ready. “I wanted you to be able to walk into your closet with your eyes closed and pick something special.”

The $115 maxidress, whose design was inspired by Ossie Clark and Thea Porter, is a key piece for Richie, who has a similar version in her Winter Kate collection.

“It was important for me to do a version for QVC because it can be worn so many ways. I paid close attention to the seams to give a woman a nice shape, because a lot of maxidresses can feel tent-y,” said Richie.

For the $257 bag, Richie tried to come up with a day-to-night shape that holds everything.

“These details are all on purpose,” she said of the chevron seams placed to give the bag a streamlined shape and the zipper placed in the middle, eliminating the need to dig through the contents.

“Nicole represents a unique combination of designer and celebrity,” said Doug Howe, QVC’s executive vice president of merchandise, planning and sales. “She has a strong point of view about bohemian influence, from flowing shapes and a love of prints, which always resonate strongly with our customer.”

In addition to the Red Carpet show, Richie will appear in a one-hour show in September, with additional appearances in November and December.

“I want to connect with the women watching by letting them know that we are similar in many ways; I’m a mother of two and I work. We all want to feel relaxed on the inside but stylish on the outside. And that’s what I’m trying to provide.”

To access this article, click here to subscribe or to log in.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus