NEW YORK — Macy’s sees Nicole Richie as its fashion star, at least for a season.
Richie is designing a capsule collection for Macy’s called Nicole Richie for Impulse, WWD has learned. It will be exclusive to the store’s Impulse department catering to Millennials, and sold in about 100 Macy’s locations as well as on macys.com, beginning mid-September.
“Nicole is pretty savvy when it comes to the fashion business and understanding consumers. She’s a real fashion influencer,” said Martine Reardon, Macy’s Inc.’s chief marketing officer. “She’s got a very definitive look, very free style and bohemian chic, and our collection will definitely pay homage to her style. But we are being very careful to provide what the Macy’s customer wants. She really likes clothes with versatility. She likes to dress it up and dress it down.
“Right now, fashion is in a print cycle and Nicole does a lot of prints,” Reardon added, citing a peacock print Richie has used in the past and will provide for Macy’s, and bright jewel colors as a big theme in the line, which will offer 24 to 30 styles.
Typically, Macy’s Impulse capsule collections are sold over a six-week period, but Reardon said she suspects that Richie’s line could sell out in two weeks due to the celebrity’s popularity, and the salability of the clothes. Reardon also pointed out that, by September, hundreds of Macy’s stores will be able to sell the Nicole Richie line, even if they don’t physically carry the products because of new technology at point-of-sale linking up hundreds of Macy’s doors to macys.com.
Macy’s and Richie already share the limelight on the new NBC reality fashion show “Fashion Star.” On the show, Richie serves as a mentor to aspiring designers along with Jessica Simpson and John Varvatos, who also critique the merchandise. After the reviews, executives from Saks Fifth Avenue, Macy’s and H&M bid to buy the merchandise for their stores, with the option to make “no offer.”
Richie is also deep into the apparel and accessories business, selling her Winter Kate and House of Harlow 1960 brands, which have evolved into full-fledged collections offering ready-to-wear, jewelry, eyewear, footwear and handbags. She also has a separate line on QVC. Reardon said Richie’s line for Macy’s would appeal specifically to the Macy’s customer, unlike House of Harlow and Winter Kate, which cater to the Neiman Marcus and Nordstrom-type customers. “Nicole does have a lot out there already but she can understand different customers,” Reardon said.
“With each collection I do, it all starts with music,” Richie said. “Music is the driving force behind my inspiration.” The Macy’s collection “represents the many different layers of a modern woman. Women are wearing so many different hats these days. We are evolving. Not just working, but creating. This collection has a strong mix of masculine and feminine: printed chiffon mixed with faux leathers. I focused on the details, from the zipper pulls to the buttons.”
Richie is the seventh designer in the Macy’s program that brings guest designers to the Impulse department. It began with Kinder Aggugini last year, and continued with Matthew Williamson, Giambattista Valli, Karl Lagerfeld, Doo-Ri Chung and Alberta Ferretti.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty