By  on April 25, 2014

Nielsen and The NPD Group have partnered to jointly produce a quarterly mass and class analytics report called the U.S. Beauty Cross Channel Monitor. Designed to provide insight on both prestige and mass retail channels, the report will include point-of-sale data across food, drug, prestige department stores and all retail outlets within various beauty categories. It will also provide a ranking of the top 75 to 100 brands.

“The new agreement allows Nielsen and NPD to offer clients an unparalleled depth of insight and actionable intelligence,” said John Lewis, president, Americas for Nielsen. “This will enable clients to make more informed business decisions and capitalize on new market opportunities.”

To Read the Full Article

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus