By  on May 9, 2008

ATLANTA — Nike, Inc. and The Finish Line have opened a new retail concept named Finish Line Ltd that's customized to meet the needs of young running and training athletes.

The store, which opened May 6 at the Chandler Fashion Center near Phoenix, Ariz., is divided into three sections for running, sport style and training. Running leads the way with a significant Nike+ running story up front. Finish Line Ltd offers the complete Nike+ package, including the plus-enabled footwear, Nike+ Sport Kit and Apple iPod Nanos.

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