BERLIN — Beiersdorf’s newest Nivea Haus spa is bringing a touch of blue to historic boulevard Unter den Linden here. It is the third location for Nivea parent Beiersdorf’s spa initiative.
The two-story, 5,600-square-foot space, which opened April 2, is part spa and part shop. Nivea’s skin care, sun care, men’s care and makeup lines are abundantly displayed on the ground floor. A blue globe holds a hair and skin analysis center, where one of the 28 Nivea Haus employees can create a customized product plan for consumers.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"