By  on January 29, 2010

NEW YORK — Hoping to break away from the pack in mass market natural beauty, Noah’s Naturals is shedding its green and amber packaging for an upscale floral motif.

“We blended in [with other the brands] with the old packaging,” says Noah’s Naturals founder Noah Bremen. “In my mind, the new packaging cuts through the clutter. The purple and gold pop out and let the consumer know this isn’t a me-too product.”

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