NEW YORK — Hoping to break away from the pack in mass market natural beauty, Noah’s Naturals is shedding its green and amber packaging for an upscale floral motif.
“We blended in [with other the brands] with the old packaging,” says Noah’s Naturals founder Noah Bremen. “In my mind, the new packaging cuts through the clutter. The purple and gold pop out and let the consumer know this isn’t a me-too product.”
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"