By  on August 27, 2013

Nordstrom Inc. is ready to blow out its Topshop partnership — and it could prove to be the model for other brand deals.

Originally, Nordstrom was discreet, cautiously taking the trendy Topshop and Topman to smaller markets amid concerns it would be out of sync with the understated Nordstrom ambience. But in an exclusive interview last week, Pete Nordstrom, president of merchandising, discussed the partnership in depth for the first time since the deal was unveiled in July 2012, and disclosed that the Seattle-based upscale department store will be showcasing Topshop and Topman in more of its larger, urban locations.

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