Nordstrom Inc. is ready to blow out its Topshop partnership — and it could prove to be the model for other brand deals.
Originally, Nordstrom was discreet, cautiously taking the trendy Topshop and Topman to smaller markets amid concerns it would be out of sync with the understated Nordstrom ambience. But in an exclusive interview last week, Pete Nordstrom, president of merchandising, discussed the partnership in depth for the first time since the deal was unveiled in July 2012, and disclosed that the Seattle-based upscale department store will be showcasing Topshop and Topman in more of its larger, urban locations.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"