BOSTON — Even though its first store doesn't open here until September, Nordstrom already has 3,000 credit card holders in Greater Boston.
About 500 people attended a downtown cocktail party Tuesday night to toast the retailer's arrival, which kicks off with the opening of a 144,000- square-foot store on Sept. 7 at the Natick Collection in Natick, Mass. The new luxury retail development, about 20 miles west of Boston, will also house the region's second Neiman Marcus.
Nordstrom plans to open three more stores over three years in Massachusetts: Burlington Mall in Burlington, Northshore Mall in Peabody, and South Shore Mall in Braintree, three of the area's prominent regional malls that form a ring around Boston. The sites were former Filene's stores.
"We are overwhelmed," Pete Nordstrom, president of merchandising and a fourth-generation family member, told a crowd that lined up afterward for photo ops. "We've wanted to come here for so long. Thank you for supporting us from afar."
Nordstrom told WWD suburban openings wouldn't preclude the retailer from moving quickly on a downtown site if one should become available.
A year ago, when the former Filene's flagship was for sale downtown, Nordstrom said he reviewed the opportunity.
The merger between the former Federated Department Stores Inc. (renamed Macy's Inc.) and May Department Stores Co., which shuttered the Filene's business, paved the way for Nordstrom to open up 100,000-plus-square-foot spaces in productive regional malls. The Seattle-based retailer looked for Boston area space for 25 years, the company said in 2006 when it announced it had inked several leases. Many Boston customers drove to the store in Providence, R.I.
The decision to spread store openings over several years (Burlington in March 2008, Northshore in spring 2009 and South Shore in spring 2010) gives the company time to promote store managers from within, Nordstrom said. There will not be a Boston area buying office.
"I know we'll make mistakes at first, but hopefully people will give us the feedback we need to do better," he said. "We find people really responding to the higher taste level of our assortment. We try not to underestimate any customers."Vogue columnist Andre Leon Talley, who had spent a day admiring Meissen birds and other decorative objects at the Museum of Fine Arts, turned up to support Nordstrom as did Isabel and Ruben Toledo. Ruben Toledo illustrates Nordstrom's fall Vogue ad campaign and Isabel Toledo's first collection for Anne Klein will be sold at Nordstrom.
My character, Dinah Madani, is just the coolest, [most] badass woman imaginable," says @amberroserevah. The actress stars in @marvel's newest series on @netflix, @thepunisher. To prepare for her role, Revah sat down with Homeland agents to get a real sense of with Dinah's day-to-day life is really like. Read our full interview on WWD.com. #wwdeye (📷: @jilliansollazzo)
A scene from the 91st annual @macys Thanksgiving Day Parade. The parade, which boasts 50 million TV viewers and 3.5 million on-site spectators, is considered one of the largest and most watched parades in the world. (📷: Jason Szenes/EPA-REX)
The circus came to @bloomingdales 59th Street on Tuesday night and lit up Lexington Avenue with acrobatic dancers, death-defying knife throwing, sword swallowing and aerial acts with no net. The 45 minutes of theatrics built up to unveiling the holiday windows depicting @swarovski crystal-encrusted circus pieces and scenes from “The Greatest Showman” – songs from the soundtrack included. See the rest of the photos on WWD.com #wwdfashion (📷: Joshua Scott)
The psychedelic fashion that pervaded the ’60s is back with an exhibit at the @museumofcityny. “Mode New York: Fashion Takes a Trip” chronicles the changing styles from 1960 through 1973 and features designers such as @ysl, @oscardelarenta and more. The exhibition, which is on display through April 1, is organized into four periods: First Lady Fasion, Youthquake, New Bohemia and New Nonchalance. Pictured here is model Pat Bardonella during the Garvey Day Parade in 1968. (📷: @kwamebphoto) #wwdeye #wwdfashion
“People should be a lot more honest in expressing both the dark and light of themselves. We need to give each other the space to do that because it’s the only way we can grow and evolve,” says @noelwells of her new film “Mr. Roosevelt,” which is largely based on her own struggles. Unexpectedly leaving @nbcsnl in 2014 after just one season, Wells felt set back in her self-esteem and career trajectory. She quickly refocused her energy to more personal projects, which led to the completion of “Mr. Roosevelt.” Read the rest of WWD’s interview with the “Master of None” actress on WWD.com #wwdeye (📷: @jilliansollazzo)
@barbrastreisand is giving fans a chance to see her perform up close in a new concert series, which makes its debut on @Netflix today. From behind-the-scenes takes to her concert performance in Miami last December, the two-hour streaming special captures Streisand in her element. Pictured here is the singer/actress photographed for WWD in 1963. (📷: Palmieri Tony) #wwdeye #wwdarchive
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)