Nordstrom’s path to its new 138,000-square-foot store at Fashion Island shopping center in Orange County, Calif., had a few potholes.
There were concerns about cannibalization because one of the retailer’s three highest-performing stores is about 6 miles from Fashion Island at South Coast Plaza. President of merchandising Pete Nordstrom, who knew Orange County as a shoe buyer in the Eighties and as a regional manager in the Nineties, had reservations about Fashion Island. In those days, “It didn’t strike me as being a super dynamic retailing spot,” he said.
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