OAKBROOK, Ill. -- Nordstrom Inc. said Tuesday it has signed an agreement with U.S. West, a regional telephone company, to test selling merchandise via interactive television this fall.
Nordstrom has already announced a pact with Bell Atlantic, a phone company operating on the East Coast. U.S. West has operations in the Midwest and West, but the Nordstrom venture will be limited to the Midwest and will be done on a "very limited" scale, according to John Nordstrom, co-chairman, who told stockholders of the plans at the company's annual meeting in the Oak Brook Hills Hotel Tuesday.
Nordstrom, who believes interactive shopping will be done on a mass basis in four to five years, said, "We will be providing the merchandise and the fulfillment." The telephone company will provide the technologies.
Nordstrom's test will take the form of a dedicated TV channel, and customers will be able to interact with Nordstrom salespeople. The company is exploring a number of alternatives, including a mall-type format that could include other retailers.
The Nordstrom channel will offer much of the same merchandise sold through its catalog, particularly moderate branded and private label women's apparel, accessories and shoes.
"We don't know whether it will be more fashion or more basics, but catalogs sell basics better than fashion," Nordstrom said.
In other news, the company announced a Nordstrom Visa card rewarding high-spending customers with dividends of up to 5 percent on merchandise purchased at its stores. The card will have an annual fee of $30.
According to Bruce Nordstrom, co-chairman, the retailer decided to launch the Visa because sales on its store card had flattened.
From overseeing America’s fastest-growing speciality retailers to codifying cool, WWD talked to the women who are leading the way for the future of beauty. Check out our Instagram Stories to see how these women built today and are creating tomorrow. (📸: @hannah_khymych) #wwdbeauty
For @laperlalingerie's spring 2018 show, the brand chose to host their event at @thevenetianmacao. With Chinese megastars @bingbing_fan and @hubing in attendance, La Perla debuted a rock ‘n’ roll-inspired collection. The show marked the start of Sands Macao Fashion Week, which runs from October 19 to 24 — the city’s first such event. Pictured here are models backstage with glimmering eyes. #wwdfashion (📷: Cheuk-Yin To)
Trending for spring 2018: top stitch design. Gone are the days of stitch just for seams — designers are using the once-minimal detail to create strong decorative elements. (📷: Paola Testa; Styled by @andrew_shang) #wwdfashion
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)