Nordstrom is aiming to add to its already robust hair business by testing salon brand Aveda in 16 of its doors, starting in November.
“Hair care has been a part of our mix as we’ve always wanted to explore the total look — but right now hair care is a category that does extremely well for us, and it’s still growing,” said Laurie Black, general merchandise manager and executive vice president for cosmetics at Nordstrom Inc.
This marks Aveda’s first entry into department and specialty store distribution, following sister brand Bumble and bumble’s move to do the same several years ago. Bumble is now sold in Sephora, Bloomingdale’s and other retailers, in addition to salons. It is unknown if Aveda will choose to expand its department store and specialty store distribution to additional retailers.
Nordstrom currently carries a range of shampoos, conditioners and styling products, including Frédéric Fekkai, Kiehl’s, Oscar Blandi, L’Occitane, Philip B., Phyto and Living Proof. The retailer also carries hair tools and hair accessories.
The Nordstrom doors installing the “Experience Centers” are located at Chandler Fashion Center in Chandler, Ariz.; Arden Fair Mall in Sacramento, Calif.; Irvine Spectrum Center in Irvine, Calif.; Cherry Creek Shopping Center in Denver; The Village of Merrick Park in Coral Gables, Fla.; Montgomery Mall in Bethesda, Md.; Northshore Mall in Peabody, Mass.; West County Center in St. Louis; Fashion Show Mall in Las Vegas; Providence Place in Providence, R.I.; North East Mall in Hurst, Tex.; NorthPark Center in Dallas; Tacoma Mall in Tacoma, Wash.; Alderwood Mall in Lynnwood, Wash., and Dulles Town Center in Dulles, Va. “We wanted to test this in a diverse group of stores,” said Black. “If it’s a good fit — and we hope it will be — we will consider moving it into other stores.” Black said the length of the testing period has not yet been defined and added that the Aveda space in each door would be tailored to its store size and market.
Neither Nordstrom nor Aveda would discuss sales projections, although industry sources estimated that the installations could add an average of $200,000 in each door in their first year of operation.
The Estée Lauder Cos. Inc. acquired Aveda from founder Horst Rechelbacher in 1997, in a $300 million cash deal.
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews
@prada is introducing a new project at its men’s fall 2018 show this Sunday: “Prada Invites.” The fashion house invited four celebrated creative minds – @ronanaerwanbouroullec, Konstantin Grcic, @herzogdemeuron and @rem.koolhaas – to each create a unique item with its iconic nylon material. The designs will be unveiled on the runway show, which will take place at the company’s warehouse in Viale Ortles 25. #wwdfashion #mfwm (📷: @martinocarrera)
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion