By  on July 2, 2013

The convergence of off-line and online has gotten social at Nordstrom Inc., which has begun to identify in its stores items that are popular on Pinterest.

The retailer started leveraging Pinterest data in March with a pilot program at two stores — the Bellevue and Lynnwood locations near its Seattle headquarters — before rolling it out last month to a total of 13 with sites on the West Coast, Midwest and East Coast covering suburban and urban markets. At the stores, hangtags, cards and clips with the Pinterest logo are affixed to women’s dresses, handbags and shoes that are heavily pinned on Pinterest.

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