The convergence of off-line and online has gotten social at Nordstrom Inc., which has begun to identify in its stores items that are popular on Pinterest.
The retailer started leveraging Pinterest data in March with a pilot program at two stores — the Bellevue and Lynnwood locations near its Seattle headquarters — before rolling it out last month to a total of 13 with sites on the West Coast, Midwest and East Coast covering suburban and urban markets. At the stores, hangtags, cards and clips with the Pinterest logo are affixed to women’s dresses, handbags and shoes that are heavily pinned on Pinterest.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"